Influencer Manager - Germany & DACH

Responsibilities:

Influencer Marketing:

• Drive sales through strategic influencer partnerships and campaigns.
• Identify and collaborate with key influencers in the DACH region to promote Parasym's products.

Public Relations:

• Secure publications and media coverage in Germany, Austria, and Switzerland.
• Develop and maintain relationships with key media contacts and outlets.

Social Media:

• Manage and grow Parasyms social media presence in the DACH region.
• Create engaging content tailored to the local audience to boost brand awareness and engagement.

Website Translations:

• Assist with translating and localizing Parasyms website content to ensure cultural relevance and accuracy.

Advertising:

• Work closely with the ads team to develop and translate the best creatives for local campaigns.
• Ensure all advertising materials are culturally and contextually appropriate for the DACH market.

Growth Activities:

• Implement various activities and initiatives to boost sales growth in Germany, Austria, and Switzerland.
• Continuously explore new opportunities for market expansion and brand visibility.

Budget Management:

• Manage the country-specific budget efficiently.
• Allocate resources strategically to maximize ROI.

Key Performance Indicators (KPIs):

• Sales Performance:
  • Achieve and surpass sales targets for Germany, Austria, and Switzerland.
• Return on Marketing Investment:
  • Optimize marketing spend to ensure a high return on investment.
• Conversion Rate:
  • Improve the conversion rate of Parasyms products in the DACH region.
• Traffic:
  • Increase website and social media traffic from the DACH countries.
• Influencer Activations:
  • Successfully activate and manage influencer partnerships and campaigns.
• PR Activations:
  • Secure significant PR activations and media coverage in the region.

Qualifications:

• Proven experience in influencer marketing, public relations, and social media management, preferably within the health and wellness industry.
• Strong understanding of the German, Austrian, and Swiss markets.
• Excellent communication and interpersonal skills.
• Fluency in German and English; knowledge of other regional languages is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Budget management experience.
• Creative thinker with a growth mindset and a results-oriented approach.