Paid Search and Digital Marketing Specialist

Job Summary

As a Paid Search Manager, you will be responsible for overseeing and managing all aspects of paid search campaigns to drive online traffic and achieve business goals.

Your role is pivotal in overseeing and optimizing digital marketing initiatives for a variety of clients. You'll be responsible for planning, executing, monitoring, and refining strategies across multiple digital channels, including paid search, social media, SEO, email marketing, and creative services. This position merges account management with paid search expertise, enabling you to drive client success while implementing paid advertising strategies that yield measurable results. You will collaborate with internal teams such as channel experts, creative teams, and analytics to ensure alignment between client goals and business objectives.

Key Responsibilities:

Oversee 6-8 client accounts, acting as the main point of contact for digital marketing efforts, covering paid advertising, social media, SEO, and creative services.

Design, implement, monitor, and optimize PPC campaigns across platforms like Google, Bing, Amazon, YouTube, and more.

Build strong client relationships by ensuring their objectives are achieved and offering proactive solutions to improve account performance.

Partner with internal teams to develop integrated marketing strategies tailored to each clients unique business needs.

Track and measure the success of marketing campaigns, analyze key metrics (such as ROI and ROAS), and provide clients with actionable insights.

Perform competitive analysis and offer innovative strategies for both current and potential client accounts.

Manage client budgets, timelines, and deliverables, ensuring campaigns are executed on time and within the established scope.

Lead quarterly and yearly business reviews with clients, focusing on maintaining satisfaction and ensuring retention.

Requirements:

A minimum of 2 years of experience managing digital ad campaigns on platforms like Amazon, Google, and Bing, with a strong track record in e-commerce.

Excellent account management skills, preferably gained within an agency environment.

Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite is a bonus.

Demonstrated ability to work efficiently in a fast-paced, deadline-driven environment, with outstanding attention to detail.

Strong communication, interpersonal, and project management abilities, with a focus on nurturing long-term client relationships.

A creative mindset and experience in developing innovative ideas and strategies.

Familiarity with tools such as Marin, Kenshoo, or Search360 is a plus.