Head of Laundry Shopper Marketing

At Mur&Partners, we offer a position as Head of Laundry Shopper Marketing for a renowned international company.

MISSION

The primary objective of this role is to analyse shopper dynamics and develop the shopper marketing strategy for the consumer brands business unit, with a specific focus on the laundry category for an international company that is leader in its sector.

RESPONSIBILITIES

• Analysing category trends/key growth levers and defining together with Marketing the category vision.
• Collaborate with marketing, Net Revenue Management and Sales team to develop and implement sales promotion.
• Coordinate and monitor the execution of related sales activities.
• Provides regular reporting (eg: MS Promo, P&L, NPI launch control, distribution, promotion overview and listing overviews).
• Defining best assortment and shelf layout for her/his own scope and analysing competitive shelf status, identifying new opportunities.
• Work on category management projects with key Clients; steer project implementation & follow-up on results.
• Lead and empower team members in their assigned job responsibilities with a trustful healthy culture.

REQUIREMENTS

• 5-7 years of experience in Category Management within the FMCG sector.
• Minimum of 3 years of experience in Trade Management.
• Strong professional experience with Spanish retailers.
• C1 level of English is essential.
• Educational background in Business Administration or a related field.
• Advanced proficiency in Nielsen and Excel is required.

LOCATION

Barcelona

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