Head of Incoming Tourism

About the Job


Welcome to Munich Ventures, a venture catalyst that supports startups in building digital products at every stage — from early ideation to scaling and global expansion. We invest in startups, build high-performing tech teams, and deliver end-to-end product development.

We are launching a new technology-driven business in the incoming tourism sector in Armenia.

We already have the necessary technology solutions, a dedicated development team, and the resources required to build and scale the business. We are now looking for an experienced tourism professional who will take full responsibility for the business direction and build it from the ground up.

Our goal is to combine deep expertise in Armenia's incoming tourism and DMC ecosystem with modern technology, digital sales, automation, and AI tools — creating a new generation of tourism business.

This is not a traditional tour manager role. You will have significant autonomy and will be responsible for the overall development of the business, from the business model and tourism products to the supplier network, international sales, operational processes, and team.


Role Overview


The Head of Incoming Tourism will be responsible for building and leading the new tourism business.

You will define the business strategy, identify target markets and customer segments, develop tourism products, build the supplier network, establish international sales channels, and create the operational structure required to scale the business.

You will work directly with the founders of Munich Ventures and collaborate closely with our existing technology and development teams.


Responsibilities


• Develop and execute the incoming tourism business strategy
• Identify key target markets and customer segments
• Create competitive FIT, group, private, and tailor-made tourism products
• Develop multi-day packages, tours, and experiences across Armenia
• Build partnerships with hotels, guides, transportation companies, restaurants, and other tourism suppliers
• Negotiate prices, net rates, commissions, and partnership terms
• Develop B2B partnerships with international tour operators and travel agencies
• Build effective international sales and distribution channels
• Define pricing, margins, and unit economics for tourism products
• Build and manage commercial and operational teams
• Establish efficient booking, customer service, and tour delivery processes
• Work closely with the technical team to automate proposals, itineraries, bookings, supplier management, and customer communication
• Develop FIT, group, MICE, B2B, and white-label business lines
• Take ownership of business revenue, margins, growth, and P&L
  

Requirements


We are looking for a professional with significant practical experience in Armenia's incoming tourism industry.

• 5+ years of experience in incoming tourism, DMC, or tour operations
• Experience in a leadership position such as Head of Incoming, DMC Manager, Commercial Director, Head of Sales, General Manager, or equivalent
• Deep knowledge of the Armenian tourism market and ecosystem
• Established relationships with hotels, guides, transportation companies, and other tourism suppliers
• Experience creating and pricing FIT, group, and tailor-made tourism packages
• Experience working with international tour operators and travel agencies
• Strong understanding of B2B sales and international distribution
• Strong negotiation and commercial skills
• Excellent English communication skills, both written and spoken
• Knowledge of additional foreign languages is an advantage
• Entrepreneurial mindset and willingness to build a business from zero
• Strong ownership and ability to work independently
  

Nice to Have


• Experience in MICE
• Experience participating in international tourism trade shows and industry events
• Experience with online travel marketplaces
• Experience in travel-tech or digital tourism
• Experience with AI tools and workflow automation
• Experience building or scaling a DMC or tourism business
  

What Makes This Opportunity Different


We are not looking for someone to manage an existing traditional travel agency.

We already have the technology, development team, and resources required to build the business.

We are looking for the person who brings the other critical component — deep tourism expertise, international relationships, commercial thinking, and the ability to build a scalable business from the ground up.

You will have the opportunity to shape:

• The business model
• Tourism products
• Target markets
• Supplier network
• International sales strategy
• Distribution channels
• Operational structure
• Team

Our goal is to build a leading technology-driven incoming tourism company in Armenia, with the potential to expand into international markets in the future.


Compensation & Incentives


We offer a competitive fixed salary combined with a significant performance-based bonus system tied to business results.

For an exceptional candidate who is ready to take long-term responsibility for the development of the business, we are also open to discussing long-term incentive arrangements.


Interested?

If you have strong experience in Armenia's incoming tourism industry and want to do more than simply join an existing tourism company — if you want to build a modern, technology-driven tourism business from the ground up — we would like to hear from you.