Campaign Marketing Specialist

The Campaign Supervisor supports the development and execution of MR.DIY's national campaigns, consumer promotions and strategic growth partnerships, helping translate key consumer and commercial priorities into integrated programs that build demand and deliver measurable business impact.

National Campaign Development & Execution

• Support the Campaigns Manager in developing national campaign plans based on agreed consumer, shopper and business priorities.
• Translate approved campaign strategies into detailed workplans, timelines, deliverables and execution requirements.
• Support development of campaign briefs with clear consumer insight, objectives, target audience, proposition and desired consumer response.
• Coordinate campaign development from briefing through production, launch and post-campaign review.
• Ensure campaign execution remains consistent with the approved strategy and MR.DIY brand direction.S

Consumer Promotions & Limited-Time Programs

• Support the development and execution of consumer promotions designed to generate interest, urgency and incremental purchase.
• Manage day-to-day execution of limited-time programs, purchase-with-purchase initiatives and other national promotional programs.
• Help ensure promotional mechanics are simple, compelling, commercially viable and easy for consumers to understand.
• Coordinate with Trade Marketing, Operations and other relevant functions to ensure programs are
• operationally ready and executable in-store.
• Track execution readiness and proactively escalate issues that may affect campaign delivery.

Strategic Growth Partnerships

• Support the Campaigns Manager in developing and executing strategic growth partnerships that can contribute to conversion, brand equity or both.
• Coordinate partner requirements, timelines, deliverables and internal approvals.
• Help translate partnership opportunities into relevant consumer-facing programs.
• Ensure partnership activations are integrated across appropriate campaign, digital and in-store touchpoints.
• Support tracking and post-activity evaluation of partnership performance.

Integrated Campaign Coordination

• Work closely with Branding, Digital and Creatives to ensure campaigns are translated consistently across paid, owned and earned channels.
• Coordinate with Trade Marketing and Visual Merchandising to ensure strong and timely in-store execution.
• Manage day-to-day coordination with creative, media, activation and other agency partners as required.
• Maintain clear project timelines, status updates and accountability across campaign workstreams.

Performance Tracking & Campaign Learning

• Work with Insights & Analytics to track appropriate campaign performance measures.
• Consolidate relevant sales, traffic, transactions, basket, engagement and other agreed campaign results.
• Support post-campaign reviews to identify what worked, what did not and what should be improved.
• Maintain campaign performance and learning documentation to support future planning.
• Help ensure learnings from previous campaigns are applied to succeeding programs.

Cross-Functional Coordination

• Coordinate closely with Branding, Digital, Creatives, Trade Marketing and Insights & Analytics.
• Support required alignment with Operations, Finance, Legal, Purchasing and other functions depending on campaign requirements.

• Ensure timely delivery of campaign materials, approvals and execution requirements.
• Proactively identify execution risks and work with relevant teams to resolve issues before launch.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• At least 3-5 years of experience in Brand Marketing, Campaign Marketing, Consumer Marketing or related roles
• Brand Marketing experience from FMCG or another highly disciplined consumer marketing environment
• Strong understanding of Brand Marketing fundamentals, including consumer insight, target audience, proposition, campaign development, execution and performance measurement
• Experience supporting or managing integrated national campaigns and consumer promotions
• Strong project management and cross-functional coordination skills
• Commercially oriented and comfortable working with sales and campaign performance data
• Experience working with creative, media, digital and activation agencies is an advantage