SMM/Marketing VA - 2

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One of our clients is looking for a proactive and detail-oriented SMM/Marketing VA to support digital marketing efforts. The ideal candidate will have experience in social media management, content creation, and branding, with a strong understanding of AI tools to streamline tasks. This role will focus on managing social media, optimizing lead-generation efforts, and assisting with marketing strategies.

The SMM/Marketing VA will work closely with the client to execute a strategic digital marketing plan that enhances brand visibility, drives engagement, and generates leads.

Note: We kindly ask that you submit your resume in English to help us understand your qualifications better. Looking forward to reviewing your application.

Benefits:

• Competitive salary

• Strong support system

• Salary increase starting on your first year of employment (based on performance)

• Monthly Performance Incentive (only for full-time roles | based on given metrics |can range from $40 - $50)

• Health benefit ($30/month)

• No computer activity monitoring

• Training materials for upskilling provided

• Paid holiday leaves (depending on the holidays that the client observes)

• Paid sick leaves (sick leave convertible to cash if perfect attendance)

• Paid planned leaves

• Internet Allowance ($25/month)

Key Responsibilities:

Social Media Management & Engagement:

• Manage and execute a content calendar for social media platforms (LinkedIn, Facebook, Instagram).

• Post regularly, engage with followers, and respond to comments/messages to maintain an active online presence.

• Utilize AI tools (i.e., social media scheduling and optimization tools) to streamline content distribution.

• Research and implement strategies to strengthen brand positioning and audience engagement.

LinkedIn Lead Generation & Management:

• Implement and manage LinkedIn lead-generation campaigns to attract new clients.

• Conduct targeted prospect outreach and engage with potential leads through direct messages.

• Respond to LinkedIn messages and follow up professionally to nurture relationships.

Content Creation (Video, Graphics & Copywriting):

• Edit videos, including repurposing interviews, testimonials, and key insights into short-form content (i.e., reels, shorts).

• Create high-quality graphics for social media, blog posts, and marketing materials (i.e., graphic design tools).

• Write compelling copy for social media and marketing materials that align with brand messaging.

• Assist in repurposing educational content into lead magnets (i.e., PDFs, guides, blog posts).

Analytics & Reporting:

• Track marketing performance metrics (e.g., engagement rates, lead generation, ad performance).

• Provide regular reports with insights and recommendations for improvement.

• Monitor trends and competitor activity to refine marketing strategies (i.e., analytics and reporting tools).

Brand Positioning & Thought Leadership:

• Maintain a consistent and professional brand identity across all digital platforms.

• Assist in developing key messaging and storytelling content that strengthens brand authority.

• Support thought leadership efforts, speaking engagements, and guest content opportunities by creating promotional materials and repurposing key content.

Requirements & Qualifications:

• Proven experience in digital marketing, social media management, and content creation.

• Strong proficiency with AI tools (i.e., AI-powered content automation, graphic design, and social media tools).

• Ability to edit videos (i.e., video editing software).

• Experience with online advertising and lead generation strategies.

• Excellent copywriting and branding skills with a keen eye for design.

• Ability to work independently while aligning with broader marketing goals.

• Strong communication skills and adaptability in a fast-paced digital environment.

• Amenable to working Monday to Friday between 8 AM to 5 PM Central Standard Time (CST)

Preferred Qualifications:

• Highly organized with excellent time management skills.

• Proactive and able to take ownership of projects without constant oversight.

• Creative thinker with a results-driven mindset.

• Comfortable with learning and integrating new AI tools to improve efficiency.