Paid Media Specialist (Facebook Ads)

🌎 Remote | LatAm - WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM.

️❗️ONLY ENGLISH RESUMES WILL BE CONSIDERED

️️🗣️ ️PLEASE NOTE THAT THIS ROLE REQUIRES ENGLISH PROFICIENCY (C2 LEVEL)

About the Role

We are seeking a skilled Paid Media Specialist (Facebook Ads) to join a dynamic team focused on healthcare and medical device marketing. The ideal candidate will have proven experience managing Meta ad campaigns, a keen understanding of audience targeting, and the ability to drive exceptional results through data-driven strategies.

Your Responsibilities

• Campaign Management:
  • Develop, launch, and manage Meta ads campaigns to drive traffic and boost sales.
  • Continuously monitor and optimize ad performance to improve ROI.
  • Manage budgets and ad spend effectively to maximize performance while controlling costs
• Strategy & Collaboration: 
  • Create audience segmentation strategies tailored to different healthcare products and customer demographics.
  • Collaborate with the creative team to design ad creatives and compelling copy.
  • Ensure compliance with advertising guidelines specific to healthcare and medical devices.
  • Work with internal teams to ensure consistent messaging across campaigns.
• Performance Analysis:
  • Track and analyze campaign data to identify improvement opportunities, Facebook, Instagram and LinkedIn.
  • Adjust strategies to improve key metrics and optimize the sales funnel.

Requirements & Qualifications

• Experience: At least 3 years of experience managing digital ad campaigns across platforms like Facebook/Instagram, Pinterest, TikTok, LinkedIn, and more.
• Technical Expertise: Proficient in campaign setup, keyword research, A/B testing, and optimizing ad creatives.
• Analytical Skills: Strong knowledge of Meta Ads Manager, and other performance tracking tools for data-driven decision-making.
• Communication: Excellent verbal and written communication skills to collaborate with internal teams, affiliates, and stakeholders.
• Fast Learner: Ability to quickly grasp platform nuances, troubleshoot effectively, and execute campaigns efficiently to meet tight deadlines.

Additional Information:

• Working Hours: 9:00 AM - 5:00 PM ET
• Full-Time: 40 hours per week, Monday to Friday
• Contract Type: Independent Contractor

Benefits:

• 100% remote role from anywhere in LATAM!
• Competitive compensation in USD
• Paid Time Off
• Career advancement opportunities