Paid Media Specialist

Fully remote for LATAM!

PLEASE BE AWARE THAT FOR THIS ROLE WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM. WE APPRECIATE YOUR UNDERSTANDING OF THIS REQUIREMENT DURING THE APPLICATION PROCESS.

️️ONLY ENGLISH RESUMES WILL BE REVIEWED️ ️

About Motum

Motum focuses on creating high-performing international teams for US-based companies. Our mission is to empower ambitious and qualified individuals from all over the world, and connect them with U.S. companies for fully-remote roles that match their skills and aspirations. Ready to join us?

About the Role
We are seeking a skilled Paid Media Specialist (Facebook Ads) to join a dynamic team focused on healthcare and medical device marketing. The ideal candidate will have proven experience managing Meta ad campaigns, a keen understanding of audience targeting, and the ability to drive exceptional results through data-driven strategies.

Your Responsibilities

• Campaign Management:
  • Develop, launch, and manage Meta ads campaigns to drive traffic and boost sales.
  • Continuously monitor and optimize ad performance to improve ROI.
  • Manage budgets and ad spend effectively to maximize performance while controlling costs
• Strategy & Collaboration: 
  • Create audience segmentation strategies tailored to different healthcare products and customer demographics.
  • Collaborate with the creative team to design ad creatives and compelling copy.
  • Ensure compliance with advertising guidelines specific to healthcare and medical devices.
  • Work with internal teams to ensure consistent messaging across campaigns.
• Performance Analysis:
  • Track and analyze campaign data to identify improvement opportunities, Facebook, Instagram and LinkedIn.
  • Adjust strategies to improve key metrics and optimize the sales funnel.

Requirements & Qualifications

• Experience: At least 3 years of experience managing digital ad campaigns across platforms like Facebook/Instagram, Pinterest, TikTok, LinkedIn, and more.
• Technical Expertise: Proficient in campaign setup, keyword research, A/B testing, and optimizing ad creatives.
• Analytical Skills: Strong knowledge of Meta Ads Manager, and other performance tracking tools for data-driven decision-making.
• Communication: Excellent verbal and written communication skills to collaborate with internal teams, affiliates, and stakeholders.
• Fast Learner: Ability to quickly grasp platform nuances, troubleshoot effectively, and execute campaigns efficiently to meet tight deadlines.

Additional Information:

• Working Hours: 9:00 AM - 5:00 PM ET
• Full-Time: 40 hours per week, Monday to Friday
• Contract Type: Independent Contractor

Benefits:

• 100% remote role from anywhere in LATAM!
• Competitive compensation in USD
• Paid Time Off (details to be determined)
• Opportunity to grow alongside a top U.S. company
• Career advancement opportunities