Paid Media Specialist

Remote | LatAm - WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM.

️ONLY ENGLISH RESUMES WILL BE CONSIDERED

️️PLEASE NOTE THAT THIS ROLE REQUIRES ENGLISH PROFICIENCY (C1-C2 LEVEL)

START DATE: ASAP

About Motum

At Motum, we specialize in building high-performing remote teams for U.S. companies by connecting talented, English-speaking professionals from Latin America with fully remote roles that match their skills and ambitions.

We offer long-term opportunities with USD compensation, career development, and the flexibility to thrive from wherever you are. If you're ready to take the next step in your professional journey, apply!

About the Role

The Paid Marketing Specialist is responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate will have a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns.

Key Responsibilities:

• Campaign Strategy and Planning:
• Develop and execute comprehensive paid marketing strategies to meet business objectives.
• Conduct market research to identify target audiences and key opportunities.
• Create detailed media plans, including budget allocation and channel selection.

• Campaign Management:
• Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Manage keyword research, ad copy creation, and landing page optimization.
• Track and analyze campaign performance, making data-driven decisions to improve ROI.

• Analytics and Reporting:
• Use analytics tools to measure and report on campaign performance, providing insights and recommendations.
• Prepare regular reports on key metrics, campaign results, and budget utilization.
• Conduct A/B testing to identify the most effective strategies and tactics.

• Collaboration and Communication:
• Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals.
• Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives.
• Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions.

• Budget Management:
• Manage and allocate budgets effectively to maximize campaign performance.
• Monitor spending and adjust strategies to ensure cost-efficiency and high ROI.

• Stay Current with Industry Trends:
• Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising.
• Continuously seek out new opportunities to improve campaign performance and drive growth.

Qualifications:

• Bachelors degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid marketing, digital advertising, or a similar role.
• Proven track record of managing successful paid marketing campaigns.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Certification in Google Ads or other relevant platforms is a plus.

Additional Information:

• Working Hours: 9-5 EST
• Full-Time: 40 hrs/week
• Work Relationship: Contract

We Offer:

100% remote role - Work From Home!
Flexible hours and remote work
Creative freedom with exciting, meaningful projects
Collaborative, forward-thinking team
Opportunity to grow with a fast-paced agency
Career Advancement Opportunities