About the job Paid Social Media Buyer
Remote | LatAm - WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM.
️ONLY ENGLISH RESUMES WILL BE CONSIDERED
️️ ️PLEASE NOTE THAT THIS ROLE REQUIRES ENGLISH PROFICIENCY (C1-C2 LEVEL)
START DATE: ASAP
About Motum
At Motum, we specialize in building high-performing remote teams for U.S. companies by connecting talented, English-speaking professionals from Latin America with fully remote roles that match their skills and ambitions.
We offer long-term opportunities with USD compensation, career development, and the flexibility to thrive from wherever you are. If you’re ready to take the next step in your professional journey, apply!
About the Role
We are looking for an experienced and results-oriented Paid Social Media Buyer with deep expertise across Paid Social (Meta, Tik Tok, Pinterest) to execute a best-in-class acquisition strategy for our client’s growing Marketing Agency in Los Angeles, CA. In this role, you'll lead audience and messaging strategies, manage media budgets, forecast channel efficiency, partner with cross-functional leaders, and drive growth by efficiently scaling paid social media through testing and optimization. If you're a passionate paid media expert with a track record of achieving impressive results, we want to hear from you!
Responsibilities:
Execute the overall paid social media buying acquisition strategy, including planning (audience mix and messaging strategy), execution, and measurement of campaigns all in line with the business objectives.
Partner with our internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the websites, retention, and better CAC and LTV.
Uncover deep understanding of consumer audiences, identify what consumers are engaging with or searching for and present actionable recommendations based upon those consumer intent insights.
Actively execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar.
Guide investment, maintain communication, and develop strategic partnerships with key stakeholders, both internally and externally.
Perform relentless investigation and monitoring of all media spend daily across the client ecosystem to identify opportunities and troubleshoot performance issues.
Define Main KPIs, create and review tracking reports and discuss ongoing optimization opportunities in weekly meetings. Synthesize data, analyze results, and optimize key findings to achieve business goals & objectives.
Manage the budget forecast and phasing of spends through the year based on the calendar of activities.
Support new client auditing with business development across paid media channels
Requirements:
English proficiency (C1-C2 level).
Bachelor’s degree (Communications, Marketing, Media or related field preferred).
Minimum of 4 years of experience in paid social media planning and execution.
Expert understanding of Meta, Tik Tok, and Pinterst Ads marketing channels and tools
Experience in Google Analytics and any other analytics tools
Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV.
Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results.
Excellent communication, story-telling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.
The capability to execute rapidly and successfully in an unstructured environment.
Paid Social: hands-on management of social campaigns in Facebook Ads Manager, regularly updating to achieve sales and kpi targets.
Additional Information:
Working Hours: Monday to Friday, 9 AM - 5 PM PST (flexible)
Full-Time: 40 hours per week
Type of Contract: Independent contractor
We Offer:
100% remote role - Work From Home!
Compensation in USD
Grow along a top US company and shape its future
Career Advancement Opportunities