Search Specialist

Job Summary:

We are looking for a skilled and motivated Search Specialist with intermediate-level experience in managing Search Engine Advertising (SEA) campaigns. The ideal candidate will play a key role in driving online visibility and performance through paid search strategies. You will work closely with cross-functional teams to plan, execute, and optimize campaigns across various platforms, ensuring maximum ROI and alignment with business objectives.

Key Responsibilities:

Campaign Management:

o Develop, manage, and optimize SEA campaigns across platforms such as Google Ads, Microsoft Ads, and other search engines.

o Conduct keyword research, ad copywriting, and bid strategy management to meet campaign objectives.

Performance Analysis:

o Monitor and analyze campaign performance metrics such as CTR, CPC,CPA, and ROAS.

o Provide regular reports with actionable insights and recommendations to stakeholders.

Budget Management:

o Efficiently manage campaign budgets, ensuring optimal spend allocation and minimizing wastage.

A/B Testing:

o Design and implement A/B tests for ads, keywords, and landing pages to continuously improve performance.

Collaboration:

o Work with creative, analytics, and development teams to ensure campaigns are aligned with overall marketing strategies and goals.

o Liaise with clients (if applicable) to understand their objectives and deliver results-driven solutions.

Tool Utilization:

o Use tools like Google Analytics, Google Ads Editor, and third-party platforms for campaign tracking and optimization.

Trend Analysis:

o Stay updated with industry trends, algorithm changes, and new ad formats to keep campaigns competitive.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 2 - 3 years of hands-on experience managing SEA campaigns.
• Proficiency in Google Ads, Microsoft Ads, and analytics platforms.
• Strong analytical skills and the ability to interpret performance data.
• Excellent written and verbal communication skills.
• Detail-oriented, with strong organizational and time management skills.
• Google Ads certifications are a plus.