Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Supervisor Title: Manager, Digital Marketing

GENERAL PURPOSE
Supports the digital marketing team with various programs, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), content marketing, data analytics, etc.

Specific Responsibilities
Duties are listed based on the estimated % of time. Other responsibilities may be assigned.

Responsibilities:

• Coordinates the creation and publishing of digital content.
• Coordinates the QA process for creating and updating web properties.
• Monitors the site for errors related to web architecture, SEO, accessibility, etc.
• Develops and generates weekly and monthly reporting for all major organic search metrics, goal tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
• Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
• Other duties and projects as assigned.

Live the Company Values:

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in products and services and continually improve processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.