Head of Brands - Trade Marketing & Services

Head of Brands - Trade Marketing & Services

Our client, a leading telecommunications service provider and one of the largest mobile network operators in the country, is seeking a talented individual to lead their trade marketing efforts!

The Job:

• Develop and execute comprehensive strategies for the respective category that align with overall brand objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the category.
• Collaborate with business units for new product development and ensure brand standards from Go-to-Market execution on time and in full.
• Responsible for annual budget planning and effectively managing allocated budgets.
• Develop communication strategies with the brands team and ensure efficient execution.
• Conduct post-campaign evaluations to measure performance against ROI and KPIs.
• Create high-quality marketing materials that align with brand standards.
• Develop overall trade marketing strategy to maintain leadership in Share of Visibility, Share of Noticeability, and retailer NPS.
• Ensure efficient quarterly execution of trade marketing strategies.
• Maintain strong relationships with the regional sales team and conduct periodic audits on brand visibility and noticeability.

The Person:

• Degree or relevant professional qualification in Marketing; MBA/MSc preferred.
• 10-12 years of experience in Brand Management, with at least 2-3 years in a managerial role.
• Experience in Trade Marketing, including trade visibility and retailer loyalty programs, is advantageous.
• Knowledgeable in Advertising, Sales, and Marketing.
• Excellent understanding of the full marketing mix.
• Highly creative with the ability to think outside the box.
• Skilled in identifying target audiences and devising engaging campaigns.
• Proven ability to develop effective brand and marketing strategies.
• Advanced communication and interpersonal skills.

If you’re ready to take the next step in your career and lead impactful marketing initiatives, we want to hear from you!