Paid Media Specialist (Meta & Google)

Job Title: Paid Media Specialist (Meta & Google)
Location: Remote
Reports To: Director of Growth
Work Shift: US Eastern Time (EST)
Working Hours: Part-Time (20 hours/week) with potential to grow into Full-Time



Job Description

We are seeking a detail-oriented Paid Media Specialist to support our growing performance marketing team by executing and managing paid media campaigns across Meta and Google Ads.

As our agency continues to grow, we're looking for someone who can help our senior media buying team execute the day-to-day work involved in managing multiple ecommerce clients. You'll be responsible for campaign builds, optimizations, quality assurance, reporting, and other execution-focused tasks that allow our strategists to focus on higher-level planning and client growth.

This role is responsible for launching campaigns, building ads, implementing optimizations, monitoring campaign performance, organizing assets, and maintaining advertising accounts across multiple clients. You'll work closely with our Director of Growth and senior media buyers while gaining exposure to brands ranging from high-growth startups to internationally recognized ecommerce companies.

This is not a senior strategic media buying role. You won't be expected to own client strategy or lead client relationships. Instead, we're looking for someone who can confidently execute campaigns with minimal supervision, proactively identify issues, and become a reliable extension of our media buying team.

As we continue to scale, there will be opportunities to take on greater ownership and grow into a more strategic media buying position.

Key Responsibilities

Campaign Execution

• Build and launch Meta and Google Ads campaigns based on approved strategies

• Create campaigns, ad sets, audiences, and ads within advertising platforms

• Upload and organize creative assets, copy, and tracking parameters

• Perform quality assurance checks before campaigns go live

Campaign Management

• Monitor campaign performance and implement routine optimizations

• Manage budgets, bids, placements, and audience settings as directed

• Pause, duplicate, and scale campaigns based on internal guidance

• Troubleshoot campaign delivery issues and platform errors

Reporting & Analysis

• Prepare recurring performance reports and dashboards

• Monitor key performance metrics including ROAS, CPA, CTR, CPC, and conversion rates

• Identify performance trends and flag opportunities or concerns to senior media buyers

• Maintain accurate documentation of account changes and campaign updates

Team Collaboration

• Work closely with senior media buyers and the Director of Growth

• Coordinate with creative teams to ensure campaigns launch with the correct assets

• Support multiple ecommerce client accounts simultaneously

• Continuously improve workflows and execution efficiency

Qualifications

Required

• 2–4 years of hands-on paid media experience managing Meta Ads campaigns

• Experience managing Google Ads campaigns

• Experience working with ecommerce brands or digital marketing agencies

• Ability to independently build, launch, and optimize paid media campaigns

• Strong understanding of Meta Ads Manager and Google Ads

• Familiarity with ecommerce performance metrics including ROAS, CPA, CTR, CPC, and conversion rate

• Experience working within a performance marketing or ecommerce agency

• Strong analytical and problem-solving skills

• Excellent written and verbal English communication skills

• Ability to work during US Eastern Time business hours

• Ability to manage multiple client accounts in a fast-paced agency environment

Preferred

• Experience with TikTok Ads, Microsoft Ads, Pinterest Ads, or other paid social platforms

• Experience with GA4, Google Tag Manager, and Looker Studio

• Familiarity with Triple Whale, Northbeam, Hyros, or other attribution platforms

• Experience using AI tools to improve campaign management, reporting, or workflow efficiency