Performance Media Buyer (Meta Ads & Creative Testing)

Job Title: Performance Media Buyer (Meta Ads & Creative Testing)
Location: Remote
Reports To: Founder
Work Shift: Flexible with EST overlap
Working Hours: Full-Time

Job Description

We are seeking an experienced Performance Media Buyer to take ownership of the hands-on execution and day-to-day management of Meta advertising campaigns.

The immediate priority for this role is reliable execution inside Meta Ads Manager. You will build and launch campaigns and ads, perform thorough QA, monitor performance, make optimizations, and ensure work is completed accurately and efficiently without requiring constant direction.

We are looking for someone who already understands performance media buying at a strong level but is also comfortable doing the hands-on work. You should be able to understand the strategy behind a campaign while still being willing to handle campaign setup, trafficking, testing, troubleshooting, and ongoing account management yourself.

As you become familiar with our accounts and earn greater ownership, you'll have opportunities to contribute more to campaign strategy, testing direction, and growth initiatives. You'll also support creative testing by identifying performance patterns, helping iterate winning ads, and incorporating AI-powered creative workflows with guidance from our team.

This is not primarily a creative production or Creative Strategist role. Media buying is the core function. Creative and AI capabilities are additional value, and we can provide guidance around our existing AI creative processes.

Key Responsibilities

Meta Campaign Execution & Management

• Build, upload, and launch campaigns and ads within Meta Ads Manager

• Manage day-to-day campaign execution across multiple accounts

• Monitor budgets, pacing, delivery, and key performance metrics

• Make campaign and ad-level optimizations based on performance

• Troubleshoot delivery, setup, tracking, and performance issues

• Maintain accurate campaign structures, naming conventions, and documentation

• Manage multiple active campaigns and priorities efficiently

Campaign QA & Attention to Detail

• Conduct thorough QA before campaigns and ads go live

• Verify budgets, targeting, placements, creative assets, URLs, tracking, and campaign settings

• Catch and correct setup errors independently

• Ensure campaigns are launched accurately and on schedule

• Maintain a high standard of execution without requiring frequent task-level supervision

Testing & Performance Analysis

• Launch and evaluate structured campaign and creative tests

• Analyze campaign and ad-level performance

• Identify winning audiences, offers, creative formats, and messaging patterns

• Recommend optimization and testing opportunities based on performance data

• Document learnings and apply them to future campaign execution

• Support the scaling of winning campaigns while maintaining performance targets

Creative Testing & AI Workflows

• Use campaign data to identify creative patterns and opportunities for iteration

• Support the development of creative variations based on existing concepts and winning ads

• Help refresh creatives to address fatigue and improve performance

• Use AI-powered tools and established workflows to support creative testing

• Collaborate with the team on hooks, concepts, and creative iterations when needed

Ownership & Collaboration

• Work closely with the founder and team on campaign priorities and strategy

• Take ownership of assigned work without waiting for highly detailed instructions

• Proactively identify issues, opportunities, and next steps within assigned accounts

• Communicate clearly when something requires escalation or strategic input

• Take feedback well and apply learnings quickly

• Look for opportunities to improve workflows, testing, and campaign execution over time

Qualifications

Required

• 3+ years of hands-on Meta media buying experience

• Strong experience working directly inside Meta Ads Manager

• Experience independently building, launching, managing, and optimizing Meta campaigns

• Strong understanding of direct-response and performance marketing principles

• Experience analyzing performance and making optimization decisions

• Experience executing structured campaign and creative tests

• Strong campaign QA skills and attention to detail

• Ability to identify and correct campaign setup or execution errors independently

• Strong analytical and problem-solving skills

• Ability to manage day-to-day execution with minimal oversight

• Ability to understand media buying strategy while remaining comfortable with hands-on execution

• Strong initiative and ability to identify what needs to be done without waiting for detailed instructions

• Comfort working with performance creative and using ad performance data to inform creative iterations

• Willingness and ability to learn and incorporate AI-powered creative workflows into day-to-day execution

• Adaptability to new tools, workflows, and processes

• Ability to receive feedback and quickly apply it

Preferred

• Experience supporting ecommerce, lead generation, or other direct-response businesses

• Experience working in an agency, startup, or fast-paced performance marketing environment

• Experience managing high-spend Meta accounts

• Experience contributing to creative strategy

• Experience producing or iterating static or video advertising creatives

• Hands-on experience with AI creative tools such as ChatGPT, Claude, Midjourney, Runway, Higgsfield, or similar

• Familiarity with landing page testing and CRO