Product Marketing Manager, Fashion & Fitness Marketing

The ideal candidate is a fast-thinking, data-driven marketer who thrives in high-pressure, performance-focused environments. They should possess a unique blend of analytical expertise and creative intuition, seamlessly balancing real-time performance optimizations with a deep understanding of consumer trends and shopping behavior. If you have a track record of delivering best-in-class search marketing performance during high-demand retail moments and are excited by the challenge of scaling impact, this is the role for you.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

Key job responsibilities

- Lead strategic execution for high-velocity retail events, including Prime Day and Holiday, ensuring Fashion and Fitness categories maximize traffic, conversion, and revenue impact.

- Develop playbooks for rapid optimization and real-time adjustments, enabling agile marketing execution that captures shifting consumer demand during peak shopping periods.

- Collaborate with cross-functional teams to secure premium placements, amplify promotional messaging, and ensure seamless integration across merchandising, creative, and marketing channels.

- Design, execute, and optimize Paid Search strategies to drive efficient and scalable customer acquisition across fashion and fitness categories.

- Build the strategic roadmap for scaling new brands to Amazon in the Fashion and Fitness categories that integrate data-driven performance marketing with trend-sensitive creative execution.

- Build excellent working relationships with offsite channel teams, incorporating key priorities to their roadmaps.