Product Marketing Manager, Social Advertising

To be successful in this role you will need to both see the big picture and be able and willing to execute rapidly. You will understand both the art and science of online marketing and have proven experience setting up structured marketing tests and analyzing results for actionable insights. You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale social advertising programs. You will be comfortable working with complex challenges, appreciate white space and autonomy, and understand the value of a rapid test and learn approach. You will be savvy about how to leverage large data sets to create sophisticated advertising programs. You'll have a global mindset, and be equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's Degree

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

- 2+ years of hands-on social media advertising experience and proficiency in ad platforms such as Meta Ads Manager

Key job responsibilities
- Work cross-functionally with engineering to develop new automated programs from end to end.
- Oversee the daily operations of global advertising programs
- Define experimental frameworks and optimize campaign set ups for driving meaningful insights.
- Define the metrics and processes needed to standardize the management of advertising campaigns
- Work directly with social networks to understand platforms capabilities and explore marketing campaigns
- Design and carry out well-structured experiments (including tracking, measuring, and reporting)
- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities