Integrated Marketing Manager
Job Description:
Job Details
Company Overview
The Estée Lauder Companies (ELC) operates in approximately 150 locations worldwide, with business activities divided into three key regions: Asia-Pacific, Europe/Middle East/Africa, and the Americas. Each region comprises one or more affiliated companies, with over 50 affiliated company locations globally.
ELCs Japanese subsidiary (ELC Japan LLC) is a leading prestige beauty company in Japan and one of ELCs longest-standing international affiliates. Its first Japanese store opened in 1968 at Nihonbashi Takashimayas flagship location in Tokyo.
Operations in Japan
The companys headquarters, relocated to Chiyoda Ward, Tokyo, houses corporate and brand teams. The open-plan office features sophisticated interior design, fosters collaboration, and offers breathtaking views of the Imperial Palace.
Japans R&D and innovation hub is now adjacent to the Marunouchi headquarters. Inspired by a garage layout, the space enhances synergy and supports its mission to create products that resonate with discerning consumers in Japan and across Asia-Pacific.
Additionally, ELC established a factory and Engineering & Innovation Center in Shimotsuma City, Ibaraki Prefecture. This state-of-the-art facility enables high-quality production and localized distribution for Asia-Pacific consumers, aligning with growing demand and future business expansion.
Talents Needs Summary
The Marketing Talents at ELC holds primary responsibilities to be the center of brand marketing and support BGM/marketing leaders on overall brand strategic planning and execution to achieve brand goals.
To achieve responsibilities, it is also required to collaborate and provide insights to Brand team and affiliate teams to ensure unity and execution quality.
KEY ROLES & RESPONSIBILITIES
- Decision Making Indicate type of decisions typically made and the overall impact of those decisions.
- Problem Solving Indicate the nature of problems regularly encountered and the complexity of the solutions.
- Independence of Action and Accountability Indicate the general degree of independence which may range from closely monitored to setting direction.
- Budget Responsibility Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.
- Leadership Indicate management responsibility including planning for the departments future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).
Strategic Planning
- Develop mid-term brand strategy to improve brand value and to drive enhanced mid-term sales and market share targets through working in brand transformation internal/external partners and update it annually
- Consider global brand objectives to set challenging yet attainable brand sales and profit goals(P&L) for the affiliate, and connect with APAC
- Evaluate competitive challenges for brand and identifies opportunities and risks for growth and profit enhancement
- Ensure that brand philosophy is aligned, and brand image and position are properly represented in brand strategy in accordance with corporate standards
Consumer Marketing
- Validate framework and strategy for mass and online media planning on marketing moments, targets, channels, platforms
- Validate Art of Repeat lifecycle campaign content planning, framework of omni CRM customer journey, new acquisition strategy, categorization of customer segments
- Validate consumer segmentations by consumer attributes to adjust marketing approach to each consumer segment
- Validate channel activation for brand.com, 3PP, retailer.com, DS, FSS commercial touchpoints to maximize traffic, conversions, retention
- Validate framework design and strategy for SNS, such as targets, platforms, KPIs, budget, Dos & Don'ts, social listening strategy, re-post rules etc.
- Review the creative creation, adaptation, resize, retouch for Brand.com, 3PP, retailer.com, offline channel, eDMs, DMs, Line
- Validate influencer management including contract negotiation/management, appearance etc., to create contents aligned with Consumer Marketing strategy
Product Marketing
- Develop category/hero products/new products strategy to identify key goal, claim development and communication plans
- Validate standardized and visualized workflows and processes to execute product marketing operations such as product continuity/stop management, product pricing management, product visual asset management, and VMD/store brochure guidance
Employment Type
Full-time Employee
Salary
- Negotiable
- Annual performance bonus
- Annual salary review
Based on performance and evaluation results
Work Location
20F, Marunouchi Nijubashi Building, 3-2-3 Marunouchi, Chiyoda Ward, Tokyo 100-8333
Working Hours
- 7 hours 30 minutes (excluding 60-minute break)
- Flex-time system with core hours: 10:30 AM4:00 PM
- Remote work available
Varies by department; sales roles follow deemed working hours
Benefits
- Comprehensive welfare services (Tokyo Cosmetics Health Insurance, "Eraburu Club" perks).
Includes annual ¥60,000 subsidy, resort facilities, and employee product discounts. - Regular health checkups.
- Retirement plans: Defined Contribution Pension and Defined Benefit Pension.
- Celebratory/condolence payments (wedding, childbirth, illness, bereavement, etc.).
- Commuting allowance (up to ¥50,000/month), field work allowance (sales roles), overtime pay (night shifts for managers+).
Holidays/Leave
- Two days off per week (Saturdays, Sundays, and public holidays).
- Year-end/New Year holidays.
- Paid leave (3-12 days in first year, up to 22 days thereafter).
- Special leave (marriage, bereavement, sickness, maternity, caregiving, etc.).
- Menstrual leave and refreshment leave (for long-service employees).
Training
- Onboarding programs.
- Internal skill-building (coaching, logical thinking, English meeting skills).
- External programs (English, business skills, office skills).
- Career development programs and e-learning courses.
The Estée Lauder Companies Inc.
A global leader in prestige beauty, ELC manufactures, markets, and sells skincare, makeup, fragrance, and hair care products in ~150 countries. Brands include:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, DECIEM brands (The Ordinary, NIOD), and BALMAIN Beauty.
Contact
If you would like to learn more, please feel free to share some dates/times when you're available.
Or, if you like, you can choose from my availability here:
https://calendly.com/mlamparter/intro
Required Skills:
Product Marketing Career Development Pay Collaboration Operations Unity Philosophy Offers APAC LLC CRM Cost Savings Overtime Asset Management Savings Market Share Marketing Strategy Hiring Salary Accountability Onboarding Art Demand Performance Management Features Coaching Insurance Availability Strategic Planning Strategy Problem Solving Negotiation Payments Planning Design Engineering Marketing Business Leadership English Sales Training Communication Management