Job Description

Position (Japanese): マーケティング ブランドマネージャー（課長補佐もしくは主任候補）
Position (English): Junior Brand Manager Beer Category
Department: マーケティング本部 オリオン・ブランドマネジメント部 (Marketing Headquarters, Orion Brand Management Department)
Location: オリオンビール本社（沖縄県 豊見城市） / Orion Beer Headquarters (Tomigusuku City, Okinawa)
Employment Type: Full-time
Reporting To: オリオン・ブランドマネジメント部 部長 (Head of Orion Brand Management Department)

Key Responsibilities

• Brand Management: Oversee the beer category, including full P&L responsibility for assigned brands.
• Strategic Planning: Analyze consumer insights to develop winning strategies for products, branding, communications, and channel distribution, ensuring innovation, uniqueness, and market acceptance.
• Product Innovation: Drive new product development and maintain a robust product pipeline.
• Stakeholder Management: Collaborate with internal teams (R&D, production, sales) and external partners (advertising agencies) to execute strategies.

Ideal Candidate Profile

• Proven Results: Demonstrated ability to deliver measurable business impact and take ownership of outcomes.
• Project Leadership: Experience managing multiple projects hands-on with accountability.
• Marketing Expertise: Strong skills in consumer insight analysis and creating competitive, unique marketing plans.
• Consumer-Centric Mindset: Sensitivity to emerging markets and consumer trends.
• Collaboration Skills: Excellent communication and teamwork abilities with internal and external stakeholders.
• Ownership: Commitment to quality and deadlines without compromise.
• Industry Interest: Passion for or experience in the alcoholic beverage industry.
• Cultural Connection: Interest in Okinawan culture and tourism.
• Language: Business-level English proficiency (for collaboration with overseas teams).

Qualifications & Requirements

• 5+ years of marketing experience in a B2C company.
• Willingness to relocate to Okinawa.
• Business-level English proficiency.

Additional Notes:
This role offers a unique opportunity to manage dynamic beer brands while engaging with Okinawas rich culture and tourism. Candidates must thrive in a collaborative environment and drive innovation in a competitive market.

Contact

If you would like to learn more, please feel free to share some dates/times when you're available.

Or, if you like, you can choose from my availability here:
https://calendly.com/mlamparter/intro