Director, Marketing & Digital Communications (Remote)

MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.

Director, Marketing & Digital Communications

Basic Purpose

To support Member Loyalty Group in providing superior member engagement programs and a world‐

class client experience to the credit union industry. The Marketing Director has the responsibility for

the organizations marketing activities and oversees the development and delivery of a fully integrated

marketing strategy for the business

Responsibilities:

• Enhance and manage MLG Brand, brand assets and messaging
• Develop and manage strategic marketing plan & calendar
• Plan, budget, direct and implement marketing efforts
• Oversee implementation of the Marketing strategy ‐ including campaigns, events, digital
• marketing, and PR.
• Oversee social media strategy and content marketing
• Manage ongoing customer & marketing communications
• Hire, coordinate with and manage design partners
• Craft regular internal status reports of all marketing & communication activities
• Client engagement
• Develop client communications including message development and placement, client
• news pieces, best practice sharing, thought‐leadership information etc.
• Coordinate with Program Manger to develop a comprehensive participant engagement
• strategy and tactical plan
• Business Development & Industry Engagement
• Actively work with the CEO and Senior Staff to develop and implement a comprehensive
• industry engagement plan focused primarily on MLGs target group
• Coordinate industry communications including message development and placement,
• MLG blog, MLG website, thought‐leadership articles etc.
• Create personas and lead nurturing communications to leverage Hubspot and to
• enhance ongoing communications with potential credit union participants who come
• inbound from the website.
• Create and manage PR to ensure that MLG is recognized in the CU industry.
• Community Management
• Set and accomplishes organizational goals regarding community participation and success
• measures.
• Development of community content.
• Cultivate best practices for all credit unions using Voice of the Member programs.
• Event Management
• Oversee planning and execution of logistics for conferences, meetings, and other events,

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in marketing and digital marketing
• Demonstrable experience leading marketing and advertising programs
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Strong copywriting skills
• Effective time management skills
• Experience in optimizing landing pages and user funnels
• Professional and proactive work ethic
• Solid knowledge of website analytics tools
• Strong analytical skills and data‐driven thinking
• Up‐to‐date with the latest trends and best practices in online marketing and measurement