Senior Public Affairs Manager

Key Responsibilities:

• Strategic PR Development: Provide strategic insights into the development and execution of a comprehensive 360-degree PR strategy that aligns with business objectives, builds brand equity, and strengthens reputation in key areas such as quality & food safety, innovation, science knowledge, and employer branding.
• Social Media & Digital PR: Monitor, track, and analyze social media content and digital conversations that impact the brand. Develop proactive strategies to engage with online communities and enhance digital PR efforts.
• Media Relations & Content Development: Draft media responses, press releases, and integrated communication campaigns to ensure consistent messaging and alignment.
• Reputation & Crisis Management: Manage the ongoing monitoring, tracking, and reporting of issues and events that can positively or negatively impact the brand at regional and global levels. Support in managing issue and crisis situations, including controversial topics and social media/online crisis scenarios. Provide support during product recalls and corporate issues management programs.
• Research & Measurement: Conduct market research, campaign measurement, message development, and program evaluation to assess the effectiveness of PR and communications strategies. Provide insights and recommendations for continuous improvement.
• Agency Management: Provide strategic direction and oversight to external PR agencies, ensuring alignment with business objectives and communication standards.
• Internal Communications: Develop and lead internal corporate communication strategies to drive engagement and passion for pets among employees. Take responsibility for corporate internal communication and lead strategy roll-out.
• Employee Engagement Initiatives: Organize and lead activities that foster a strong internal culture and reinforce company values and mission.

Qualifications & Experience:

• BS/BA in Corporate or Marketing Communication, Journalism, Public Relations, Business, or a related field.
• Minimum of 6 years of experience in communications and PR.
• Issues/crisis communications knowledge and experience.
• Strong external and digital media communication knowledge and experience.
• Quick learning capabilities and strong collaboration skills.
• Excellent communication skills in English and Chinese.
• Pet owner and pet lover preferred.