Regional Online Director

The Online Director will lead the e-commerce business for selected brands in the Asia Pacific Region by providing guidance, direction, leadership, and strategy to the affiliates, planning activation calendar of top eCommerce platforms, to grow the revenue of online business and omni channel opportunities. He/she will partner with Regional Brands, Global Online (and Brand) , Affiliate Online (and Brands) Teams to identify opportunities, drive the roadmap to increase brand awareness, grow the online business and market share while ensuring alignment with brand teams in the regional office.

Responsibilities:

1. Business Intelligence

• Lead short-, medium- and long- term online strategy and roadmap
• Plan and develop strong online calendar by maximizing its brands marketing calendar as well as by leveraging e/mCommerce occasions
• Identify market opportunities to grow online revenue generating channels
• Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI
• Conduct competitive and market analysis from UX, merchandising, offers, to site features, etc.
• Provide online/omnichannel education and advice to Brands and share best practices within the Region and Affiliates
• Able to define new retail opportunities including social media integration as well as omni-channel services; i.e. Click & Collect, Online Appointment Booking, etc..
• Understand P&L, inventory management, and market share in the industry/channel

2. Operational Effectiveness

• Liaise with Global, Regional and Affiliate stakeholders to develop and manage e/mCommerce activities
• Build and maintain relationships and communication channels with Brands and Corporate teams
• Manage information and cross-functional communications to support better decision making
• Effectively communicate issues and learnings to key stakeholders
• Manage multiple vendor and agency relationships

3. Tracking & Reporting

• Prepares regular updates to Management and Global teams on the business trends based on syndicated panels
• Conduct weekly or monthly business reviews with Brands and Affiliates
• Evaluate online campaign and spend effectiveness
• Proactively Analyze and explain site metrics trends and recommend analytics-driven changes to Brands and Affiliate
• Google Analytics/Data Studio experience will be plus

Campaign Management

• Manage the development of eCommerce programs and marketing campaigns to support the growth of 3PP, retailer.com, etc.;
• Management of campaigns includes understand markets needs and opportunities, help formulating business strategy, develop clear theme and hero product communication, brief agency effectively to create contents / activations, support local roll-out, monitor and ensure performance tracking;
• Plan, manage and execute e/mCommerce programs and campaigns across Affiliates
• Take ownership of Brands consolidated annual, quarterly and monthly campaign calendars
• Define business requirements, operational metrics and key performance indicators for campaign measurement
• Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution
• Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI

4. Project Management

• Take business ownership of new site launches and functionality enhancements
• Single point of contact for Brands for all site enhancement requests. Vet and align requests with relevant stakeholders
• Key liaison between Brands, Affiliates and internal site production team

5. New Project Rollout/Implementation

• Take business ownership of supporting to roll out Global projects to selected markets, brands, or functions.
• Single point of contact for Global and Affiliate for all related communication for the rollout. Vet and align requests with relevant stakeholders

6. Digital Marketing

• Strategically support Brands in Digital Marketing activities (e.g. Social Media) to ensure tight integration between online specific and Brands wider Digital activities that contribute to overall site traffic and optimized
• Proactively identify opportunities and support the search optimization to improve our search activities by building strong partnerships with Google and Facebook who are Global corporate partners

7. People management

• Promote team spirit & drive transformational change for the regional organization. Partner with key online pillar (Online Production, Omnichannel & CART) to promote egoless one-team spirit.
• Cultivate sharing sprit across affiliates online community to continuously elevate the skillsets of online eCommerce in the Asia Pacific Region.
• Actively collaborate with the Leadership team to make Online Team successful