Assistant Manager – Marketing (Ather)

About Our Client

Our client is a fast-growing electric vehicle company representing leading EV brands in the Sri Lankan market.

Job Overview

The Assistant Manager – Marketing will lead brand-building and marketing initiatives, manage digital campaigns and brand activations, and support sales growth for the assigned electric vehicle brand.

Key Responsibilities

• Plan and execute ATL/BTL marketing campaigns and brand activations.
• Manage digital marketing activities, including social media, paid campaigns, content, and website performance.
• Coordinate showroom branding, product launches, and test-ride activations.
• Manage marketing budgets and external agency/vendor relationships.
• Monitor competitor activities and electric vehicle market trends.
• Collaborate with the sales team to support lead generation.
• Prepare campaign performance reports and track return on investment (ROI).

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• CIM/SLIM qualification is an added advantage.
• 3–5 years of marketing experience, preferably in the automotive, FMCG, or fast-moving consumer goods sector.
• Strong digital marketing skills, including social media, Meta Ads, Google Ads, and analytics.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in brand management, campaign execution, and marketing performance analysis.

Interested candidates may send their CV to jobs@mindplus.global