Marketing Manager

About the Company: Our client, a prestigious hospital in Colombo, is renowned for providing exceptional healthcare services and maintaining the highest standards of medical care. With state-of-the-art facilities and a commitment to patient care, they are expanding their operations in laboratory services and are seeking a dedicated Marketing Manager to lead their laboratory operations marketing efforts.

Job Overview: The Marketing Manager for Laboratory Operations will play a key role in promoting and expanding the hospitals laboratory services. This position requires strategic planning, market research, and hands-on execution of marketing campaigns to drive growth, increase market share, and enhance brand visibility within the healthcare sector.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote the hospitals laboratory services to healthcare providers, clinics, and corporate clients.
• Analyze market trends and identify opportunities to expand the laboratorys client base and service portfolio.
• Collaborate with the laboratory operations team to ensure alignment between service offerings and market demand.
• Manage advertising campaigns across digital, print, and social media platforms to raise awareness of the laboratorys capabilities.
• Build and maintain strong relationships with external stakeholders, including doctors, clinics, and corporate partners.
• Conduct competitor analysis and customer feedback to inform marketing strategies and enhance service offerings.
• Organize and attend industry events, seminars, and conferences to network and promote the hospitals laboratory services.
• Track and report on marketing campaign performance, providing insights and recommendations for continuous improvement.

Qualifications:

• A bachelors degree in Marketing, Business Administration, or a related field. A masters degree is an added advantage.
• Minimum of 5 years experience in marketing, with at least 2 years in the healthcare or laboratory sector.
• Strong knowledge of healthcare and laboratory service operations.
• Excellent communication and interpersonal skills to build relationships with key stakeholders.
• Proven ability to develop and execute marketing strategies that deliver measurable results.
• Proficiency in digital marketing, social media, and marketing analytics tools.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.

Key Competencies:

• Strategic thinking and problem-solving skills.
• Ability to manage budgets and achieve marketing ROI.
• Customer-centric approach with strong focus on delivering high-quality service.
• Results-driven with a proactive and innovative mindset.

If you are interested, please send a CV to jobs@mindplus.global or apply below.