Senior/Digital Marketing Strategist

About the Client:

Our client is an Australian-based company at the forefront of IoT and AI-powered fleet management solutions. They specialise in leveraging cutting-edge technology to enhance operational efficiency, optimise vehicle tracking, and provide data-driven insights for businesses managing large fleets.

As they continue to grow, they are looking for a Digital Marketing Strategist to develop and execute result-driven marketing strategies to expand their online presence, generate leads, and position the company as an industry leader.

Qualifications & Skills:

• 2+ years of experience in digital marketing, preferably in the B2B tech or similar.
• Strong knowledge of SEO, PPC, Google Analytics, and paid media strategies.
• Proven experience with marketing automation platforms such as HubSpot, Marketo, or similar.
• Excellent content creation skills, with the ability to write and strategise industry-relevant marketing materials.
• Hands-on experience managing Google Ads, LinkedIn Ads, and social media campaigns.
• Strong analytical skills with experience in data-driven decision-making and marketing performance tracking.
• Familiarity with AI-powered marketing tools and emerging technologies in digital marketing.
• Ability to work independently in a remote setting while collaborating with cross-functional teams.
• Experience in website management, CRO, and UX optimisation is a plus.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive lead generation.
• Manage and optimise SEO, SEM, and paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to enhance online visibility and conversions.
• Create engaging content marketing strategies, including blog posts, whitepapers, case studies, and video marketing tailored to the IoT and AI fleet management industry.
• Oversee and enhance the companys presence on social media platforms (LinkedIn, Twitter, etc.), engaging with potential clients and industry stakeholders.
• Utilise marketing automation tools (e.g., HubSpot, Marketo) to streamline lead nurturing, email campaigns, and customer engagement strategies.
• Analyze marketing performance metrics, track ROI, and generate data-driven reports to refine strategies.
• Collaborate with sales and product teams to align marketing campaigns with business goals and product offerings.
• Stay up to date with the latest IoT, AI, and fleet management trends, ensuring innovative and competitive marketing strategies.
• Manage and optimise the company website for user experience, lead generation, and conversion rate optimisation (CRO).

If you are interested, please submit your CV to jobs@mindplus.global or apply below.