Performance Marketer

About the company:

Our client is an Australian-based rewards app set to launch in Sri Lanka, offering users exciting rewards and exclusive offers from local vendors, bridging the gap between businesses and consumers. Focused on innovation and customer satisfaction, the app aims to deliver a seamless experience that benefits both vendors and users. As they prepare for their Sri Lankan debut, they are expanding their dynamic team to strengthen their market presence. This is a great opportunity to join a forward-thinking company poised to make a significant impact in the rewards and loyalty space.

Qualifications:

• Experience: Proven track record in performance marketing, with expertise in Google Ads, Facebook Ads, and other paid media platforms.
• Ad Management Expertise: Experience managing and optimizing campaigns across Google Ads, Social Media, Email Marketing (Klaviyo), and more.
• Analytical Skills: Strong proficiency in tools like Google Analytics and Facebook Ads Manager.
• Budget Management: Ability to manage and optimize budgets for maximum impact.
• Optimization Knowledge: familiarity with A/B testing and conversion rate optimization.
• Creativity & Detail: Creative problem-solving skills paired with great attention to detail

Responsibilities:

• Campaign Management: Develop and execute high-performance marketing campaigns across paid search, social media, display, and more.
• Ad Management: Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Social Media Ads, Email Marketing (Klaviyo), and other relevant channels.
• Data Analysis & Optimization: Analyze performance metrics to optimize campaigns and achieve maximum ROI.
• A/B Testing: Conduct experiments and allocate budgets effectively to maximize results.
• Collaboration: Work closely with the creative team to produce high-converting ads and content.
• Performance Tracking: Monitor key metrics and adjust strategies to meet business goals.

If you are interested, please send your CV to jobs@mindplus.global or apply below.