Marketing Executive

We are looking to hire a "Marketing Executive" for one of our clients.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, IT, or a related field.
• Proven experience as a Marketing Executive or similar role, preferably in the IT services industry.
• Strong understanding of IT services, technologies, and industry trends.
• Knowledge of digital marketing channels, tools, and best practices.
• Familiarity with marketing automation tools, CRM systems, and analytics platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong attention to detail and organizational skills.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Team player with excellent collaboration skills.

Responsibilities:

• Assist in developing and executing comprehensive marketing strategies to promote our IT services and drive business growth.
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for differentiation.
• Collaborate with the marketing team to develop marketing plans, campaigns, and tactics aligned with business objectives.
• Monitor and report on marketing campaign performance, track key metrics, and provide insights for continuous improvement.
• Implement digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content marketing.
• Develop and manage content for the company website, blog, social media platforms, and email marketing campaigns.
• Leverage digital marketing tools and analytics to measure campaign performance, optimize lead generation, and improve online visibility.
• Stay up-to-date with digital marketing trends and emerging technologies to drive innovation and competitive advantage.
• Collaborate with the sales team to develop lead-generation strategies and campaigns targeting specific customer segments.
• Utilize marketing automation tools and customer relationship management (CRM) systems to capture, track, and nurture leads.
• Support the development of sales collateral, presentations, and proposals to effectively communicate our IT services to potential clients.
• Monitor lead conversion rates, analyze sales data, and provide insights to enhance lead generation and conversion processes.
• Create compelling and engaging content to support marketing initiatives, including blog posts, articles, whitepapers, case studies, and videos.
• Develop marketing collateral, presentations, and sales materials that effectively communicate our IT services and value proposition.
• Collaborate with subject matter experts to gather information and insights for content creation.
• Ensure content is optimized for search engines, aligned with brand guidelines, and tailored to target audiences.
• Assist in planning and coordinating marketing events, including webinars, conferences, trade shows, and client seminars.
• Support the development of event marketing materials, promotions, and post-event follow-ups.
• Coordinate logistics, including venue selection, booth setup, equipment, and materials for successful event execution.
• Monitor event performance and provide recommendations for future events to maximize impact.
• Market Research and Competitive Analysis:
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Analyze market data and customer insights to inform marketing strategies and campaign development.
• Stay informed about industry developments, emerging technologies, and IT service trends to provide insights for marketing initiatives.

If you are interested, please send your CV to jobs@mindplus.global or apply below.