Brand Manager

About the Client:

A forward-thinking automotive group formed through a collaboration between a global leader in home appliance innovation and Sri Lankas trusted premium automobile distributor. The organization represents a world-renowned electric motorbike brand celebrated for its modern design, advanced technology, and exceptional performance. With a strong commitment to sustainability and smart mobility, the company is on a mission to redefine everyday transportation and elevate the riding experience for consumers across Sri Lanka.

Key Responsibilities:

• Develop and implement comprehensive brand strategies that drive awareness, market share, and business growth.
• Conduct market research to uncover consumer insights, identify trends, analyze competitor activity, and spot opportunities for brand expansion.
• Define, maintain, and strengthen brand positioning, ensuring consistency across all marketing channels and touchpoints.
• Oversee brand identity management and ensure strict adherence to brand guidelines.
• Plan, execute, and monitor ATL, BTL, and digital marketing campaigns that deliver measurable results.
• Enhance brand visibility through strategic campaigns and initiatives.
• Lead the development and launch of new products, ensuring successful market introduction.
• Plan and evaluate consumer promotions to increase engagement and loyalty.
• Collaborate with cross-functional teams to align marketing strategies with sales and trade plans.
• Build and maintain strong relationships with key stakeholders and proactively respond to market changes.
• Manage brand budgets, optimizing resources across marketing programs and channel development initiatives.
• Monitor and analyze brand performance metrics, adjusting strategies to maximize ROI.
• Stay informed on industry developments and emerging trends to inform strategic decision-making.

Requirements:

• Bachelors degree or professional qualification in Sales, Marketing, or a related field from a recognized institution.
• 2-3 years of experience in marketing, brand management, or related roles.
• Proven success in planning and executing marketing campaigns with measurable outcomes.
• Experience managing cross-functional teams in a fast-paced, dynamic environment.
• Proficiency in digital marketing, market research, and data-driven strategy development.
• Excellent communication, negotiation, and analytical skills.
• Creative thinker with a strong passion for branding, consumer behavior, and innovation.

If you are interested, please send your CV to jobs@mindplus.global or apply below.