Personal Branding

Job description

Job Summary: As a Personal Branding Executive at Milele Corp, you will be responsible for executing the personal branding strategy of our COO. You will work closely to enhance their professional reputation, visibility, and influence within the industry and target markets. This role requires a creative and strategic mindset, strong communication skills, and a deep understanding of branding principles.

Responsibilities:

• Brand Strategy Execution: Collaborate with the and Marketing to develop and execute a comprehensive personal branding strategy aligned with the company's objectives and the director's professional goals.
• Content Development: Create compelling and engaging content to showcase the director's expertise, thought leadership, and industry insights across various channels, including social media, blogs, articles, and presentations.
• Social Media Management: Manage the director's social media profiles, including content creation, scheduling, community engagement, and monitoring of analytics to optimize performance and reach.
• Public Relations: Identify opportunities for the director to participate in speaking engagements, conferences, interviews, and other public appearances to enhance their visibility and credibility in the industry.
• Media Relations: Cultivate relationships with media outlets and journalists to secure media coverage and press opportunities for the director, leveraging their expertise and accomplishments to enhance their professional reputation.
• Networking: Facilitate networking opportunities for the director within the industry, connecting them with key stakeholders, influencers, and industry leaders to expand their professional network and visibility.
• Brand Monitoring: Monitor online and offline channels for mentions, feedback, and discussions related to the director's personal brand, and proactively manage their online reputation.
• Collaboration: Collaborate with internal teams, including marketing, communications, and sales, to ensure alignment between the director's personal branding efforts and the company's overall brand strategy.

Qualifications:

• Bachelors degree in marketing, Communications, Public Relations, or a related field; additional certifications in branding or digital marketing are a plus.
• Proven experience in branding, digital marketing, or public relations roles, with a focus on personal branding preferred.
• Excellent writing and editing skills, with the ability to craft compelling content tailored to different audiences and platforms.
• Proficiency in social media management tools, analytics platforms, and content creation software.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Creative thinker with a strategic mindset and a passion for storytelling and brand building.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Knowledge of the automotive industry or related sectors is a plus.