About the job E-Commerce Manager
E-Commerce Manager/Specialist
Cean — Wearable Wellness
Role snapshot
Full-time, Philippines-based, work-from-home. Reports directly to the Founders (Sydney). Significant overlap with Sydney business hours (AEST/AEDT) required.
About Cean
Cean is a fast-growing Australian wellness apparel brand designing fashionable compression wear. We are a D2C business, built on Shopify with global 3PL partners, headquartered in Sydney and with our operations team being built out in the Philippines.
About the role
This person will execute on data-driven plans that improve our e-commerce operations.
You will live in our data, reading it, interpreting it, and acting on it every day. Together with Claude AI as your analytical co-pilot, you will identify what to change, plan how to execute, and then make it happen.
This is an execution role with a sharp analytical edge. You will not be building financial models or producing strategic reports, you will be the person who turns insight into action.
How we work: AI-first
Cean is being built as an AI-native company. Claude (Anthropic’s AI) is embedded across our operations.
This role depends on you using Claude every day to interrogate data, plan execution and move faster than a traditional e-commerce manager could. We do not see AI as a side tool, it is a core part of how this role gets done.
What you will be proficient in reading and interpreting
Marketing data
Ad spend, ROAS, CAC, LTV, channel mix, blended vs paid CAC, Klaviyo campaign and flow performance.
Financial data
Gross profit, contribution margin, AOV, basket composition, discount impact, returns cost.
E-commerce data
Return and exchange rates, page views, conversion rates, add-to-cart rates, checkout completion, product-level performance, on-site search.
What execution looks like
Constant optimisation of our e-commerce operations across the levers below. Under each, you will continuously identify opportunities in the data, plan a test or change, execute it, and measure the result.
Product page improvements
Audit and improve PDPs across the catalogue: hero imagery, lifestyle vs product shots, image order, video, copy, benefit hierarchy, size guidance, social proof, FAQs.
Test variations on hero modules, sticky add-to-cart, badges, urgency cues and trust signals.
Improve PDP load speed and mobile experience — most of our traffic is mobile.
Use heatmaps, scroll depth, GA4 and Shopify behaviour data to identify where customers drop off.
Increasing AOV
Design and test bundles, multi-buy offers and product pairings rooted in actual purchase data.
Optimise free-shipping thresholds against AOV and margin.
Test progress bars, gifting thresholds and tiered incentives in cart and checkout.
Identify high-affinity product combinations from order data and surface them on PDPs and in cart.
Reducing returns and exchanges
Identify the SKUs and variants driving the highest return rates — work out whether the root cause is sizing, fit, expectation-setting, photography, or product quality.
Improve PDP content for high-return SKUs: better size guides, fit notes, model dimensions, video, customer photos.
Test post-purchase content (email, SMS) that sets expectations on fit, fabric and care.
Track the financial impact of returns and feed it back into product, merchandising and creative decisions.
Cross-sells and upsells
Build and continuously refine cross-sell modules on PDPs, in cart and at checkout.
Design post-purchase upsell flows (one-click upsells, post-purchase landing pages).
Use Klaviyo flows to drive cross-sells after the first purchase — second-purchase nudges, complementary product recommendations, replenishment reminders.
Continuously test which products to recommend, when, and in what context.
Margin improvements
Identify under-margin SKUs and propose actions: price changes, bundling, repositioning, or wind-down.
Quantify discount impact on contribution margin and tighten the promotional calendar accordingly.
Surface margin-mix opportunities: lean into high-margin products in marketing, in merchandising and in Klaviyo flows.
Work with the Inventory Planner & Coordinator to align promotional activity with stock position so we are not discounting what we cannot afford to lose margin on.
Reducing CAC
Improve on-site conversion rate — every percentage point of CVR is a percentage point off CAC.
Optimise landing pages for paid campaigns: messaging match, page speed, above-the-fold clarity, social proof.
Strengthen email and SMS capture to grow owned audiences and reduce paid dependency over time.
Partner with paid media to align creative, offer and landing page — stop the leak between ad click and purchase.
Increasing LTV
Design and test post-purchase journeys that drive a faster, higher-value second purchase.
Segment by behaviour, RFM and product affinity — send the right message to the right cohort.
Track repeat purchase rate, time-to-second-purchase and revenue per recipient and continuously work to improve them.
Required experience and skills
4 to 8 years of e-commerce experience inside a DTC, e-commerce or retail business — ideally fashion, apparel, beauty or wellness.
Hands-on experience running a Shopify storefront in a meaningful role.
Strong commercial instinct — you read a number and immediately think about what action it suggests.
Highly data-literate: comfortable in Shopify analytics, GA4, Meta Ads Manager and spreadsheets. You do not need to build financial models, but you must be able to read and interpret them.
Genuine enthusiasm for AI tools, particularly Claude, with a track record of using them to do better work — not just faster work.
Excellent written English.
Highly organised, self-directed and comfortable working independently across time zones.
Nice to have
Experience with an Australian DTC brand or familiarity with the Australian e-commerce market.
Experience scaling a brand from low to mid-eight figures.
Experience with the Anthropic API, Claude Projects, or building AI-enabled workflows.
What this role is not
Financial modelling, scenario analysis or strategic reporting — that sits with the Founders.
Inventory forecasting, PO planning or supplier coordination — that sits with the Inventory Planner & Coordinator.
Bookkeeping or payroll — that sits with our accountant.
Day-to-day paid media buying — that sits with a separate agency.
Customer service or order processing.
Working arrangements
Full-time, Philippines-based, engaged through Microsourcing.
Work from home.
Working hours with strong overlap with Sydney business hours (AEST/AEDT).
Reports directly to the Founders.