Influencer Marketing Assistant

This role will primarily support our influencer and affiliate marketing initiatives, including creator outreach, campaign coordination, PR shipments, tracking deliverables, maintaining campaign reports, and other day-to-day operational tasks related to influencer marketing.

Influencer & Affiliate Management

• Research and identify creators that align with brand objectives and target audience.

• Conduct outreach via email, TikTok, Instagram, and other social platforms.

• Maintain relationships with influencers, affiliates, and content creators.

• Coordinate onboarding and communicate campaign expectations.

• Follow up on pending responses, deliverables, and campaign deadlines.

Campaign Coordination

• Assist in planning and executing influencer campaigns and product launches.

• Coordinate product seeding and PR package distribution.

• Track campaign timelines and ensure deliverables are completed on schedule.

• Collect, organize, and archive creator content and usage rights.

Operations & Reporting

• Maintain influencer databases and campaign trackers.

• Update project management tools (e.g., Asana) with campaign progress.

• Prepare weekly and monthly performance reports.

• Monitor campaign KPIs such as creator participation, content completion, engagement, and affiliate sales.

Creator Research

• Source new creators based on campaign objectives, audience demographics, and performance metrics.

• Stay informed on TikTok, Instagram, and emerging social media trends.

• Identify viral content opportunities and creators with strong growth potential.

Administrative Support

• Assist with contract coordination and documentation.

• Organize campaign assets, creator information, and marketing files.

• Coordinate with internal teams, including Marketing, Creative, Operations, and Customer Service, to ensure smooth campaign execution.

• Support additional marketing initiatives and special projects as assigned.