Marketing Operations & CRM Systems Specialist

Discover your 100% YOU with MicroSourcing!

Marketing Operations Specialist & CRM Systems Specialist

Position: Marketing Operations & CRM Systems Specialist

Location: Bogota, Colombia

Work setup & shift: Onsite | Shifting

Why join MicroSourcing Colombia?

You'll have:

Competitive Rewards: Enjoy a robust and competitive total rewards package that includes, but not limited to, paid time off and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role: As a Marketing Operations Specialist & CRM Systems Specialist, you will focus on the operational and technical side of Marketing rather than strategy, content, or campaign execution. As the sole owner of Marketing Operations, you will manage and maintain the systems, processes, automations, integrations, and data supporting our Marketing and Sales teams. You will work hands-on with HubSpot Marketing Hub Enterprise and Salesforce to ensure leads are captured, enriched, and routed accurately, workflows run smoothly, and data flows reliably. Your day-to-day will involve:

• Marketing Systems & Automation: Owning and administering HubSpot Marketing Hub Enterprise and its Salesforce integration; building, configuring, maintaining, and troubleshooting workflows, automation rules, lifecycle stages, lead scoring, and campaign tracking assets.
• Lead Management & Routing: Maintaining lead routing and assignment logic based on criteria like geography, company size, or industry; monitoring lead flow into Salesforce and partnering closely with Sales Operations for accurate delivery.
• CRM Integrations & Data Flow: Setting up, maintaining, and troubleshooting the HubSpot–Salesforce integration (field mapping, synchronization, workflows); investigating integration failures to root causes and supporting new integration needs as the business evolves.
• Data Quality & Troubleshooting: Monitoring data integrity across HubSpot, Salesforce, and connected platforms; performing QA and testing prior to deployment; identifying opportunities to improve system reliability and efficiency.
• Documentation & Process Ownership: Documenting system configurations, workflows, and troubleshooting procedures; acting as the primary point of contact for Marketing Operations issues and managing escalations through resolution.

What You Need: To succeed in this role, you should possess:

• Experience & Systems: 3+ years of hands-on experience in CRM, Marketing Operations, Marketing Automation, RevOps, or a related systems-focused role, with required hands-on experience administering HubSpot Marketing Hub Enterprise and Salesforce CRM, including configuring and maintaining HubSpot–Salesforce integrations, workflows, automations, lead routing, and data synchronization.
• Technical Savvy & Integrations: Proven experience maintaining HubSpot–Salesforce integrations; understanding of APIs, webhooks, data sync, and field mapping; experience with JavaScript, Python, or custom code for integrations is highly preferred.
• Marketing Knowledge: Solid understanding of lead management, lead routing, lifecycle stages, lead scoring, campaign tracking parameters, funnels, and attribution concepts.
• Data & Reporting: Comfort working with data to identify system inconsistencies; experience with basic reporting, dashboards, data validation, and troubleshooting data sync issues.
• Communication & Language: Strong written and verbal communication skills in English; comfortable collaborating with Marketing, Sales, Sales Operations, and technical stakeholders.
• Ownership & Operational Attributes: Comfortable acting as the sole owner of Marketing Operations working independently; highly organized, detail-oriented, with strong problem-solving skills to manage multiple operational priorities.

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About MicroSourcing

With over 10,000 professionals supporting over 1,000 clients, MicroSourcing delivers the same uncompromising standards of quality and performance, anywhere and everywhere we operate.

Our 13 delivery centers across the Philippines and Colombia follow a unified framework for governance, data security and service delivery, ensuring consistent outcomes regardless of location.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/