Marketing Operations Specialist

Discover your 100% YOU with MicroSourcing!

Marketing Operations Specialist

Position: Marketing Operations Specialist

Location: Bogota, Colombia

Work setup & shift: Onsite | Shifting

Why join MicroSourcing Colombia?

You'll have:

Competitive Rewards: Enjoy a robust and competitive total rewards package that includes, but not limited to, paid time off and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:

As a Marketing Operations Specialist, you will work closely with senior marketing operations and analytics stakeholders. You will be an integral part of the team, supporting requests from marketing teams related to campaign setup and operations. Your goal is to ensure marketing campaigns are set up accurately and on time, leads are routed correctly with minimal errors, and systems run smoothly so senior leaders can focus on high-level strategy. Your day-to-day will involve:

Marketing Systems & Campaign Operations: Creating, updating, and managing marketing campaigns within CRM and marketing automation platforms (Salesforce, HubSpot, or similar); building and maintaining marketing workflows, automation rules, and campaign assets.

Tracking & Execution: Creating and managing promo codes and campaign tracking parameters; supporting campaign launches by ensuring correct setup, QA, and execution.

Lead Management & Routing: Managing lead routing rules and assignment logic; monitoring lead flow from marketing systems to CRM; troubleshooting and resolving lead routing, attribution, or data flow issues.

Sales Operations Partnership: Partnering with Sales Operations to ensure accurate and timely lead delivery.

Data Quality & Process Support: Monitoring data integrity across marketing and CRM systems; assisting with debugging errors related to workflows, campaigns, or integrations.

Documentation & Optimization: Documenting operational processes and system configurations; supporting system clean-up and ongoing optimization efforts.

Issue Escalation: Escalate complex analytical or system issues appropriately.

What You Need:

To succeed in this role, you should possess:

Experience: 3 years or more of experience in marketing operations, marketing administration, or a related role; experience supporting B2B marketing teams is preferred.

Technical Savvy: Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, or similar); familiarity with integrations between CRM and marketing tools.

Marketing Knowledge: Basic understanding of marketing concepts such as campaigns, leads, funnels, and attribution; familiarity with lead scoring, lifecycle stages, or attribution concepts.

Data & Reporting: Comfort working with data and troubleshooting system/process issues; basic reporting or dashboard experience.

Communication & Language: Strong written and verbal communication skills (English proficiency required).

Operational Attributes: Strong attention to detail and ability to manage multiple operational tasks simultaneously.

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About MicroSourcing

With over 10,000 professionals supporting over 1,000 clients, MicroSourcing delivers the same uncompromising standards of quality and performance, anywhere and everywhere we operate.

Our 13 delivery centers across the Philippines and Colombia follow a unified framework for governance, data security and service delivery, ensuring consistent outcomes regardless of location.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/