Community Engagement Manager

Overview

The Community Manager is responsible for building, growing, and strengthening the brands community to drive awareness, engagement, loyalty, and advocacy. This role plays a critical part in creating meaningful connections between the brand and its communitiesranging from prospects to active customersthrough strategic, relevant, and well-executed programs.

Key Responsibilities

1. Community Building & Awareness Activation

• Develop and implement strategies to expand the brands community reach.
• Initiate and execute community engagement activities such as events, roadshows, and community visits to introduce the brand and its values.
• Build strong relationships with external communities, organizations, and relevant groups to strengthen brand credibility.
• Manage external community communications in a professional, engaging, and brand-aligned manner.

2. Loyalty, Retention & Advocacy Programs

• Develop and nurture customer communities across private groups, WhatsApp groups, and social media channels to increase engagement and loyalty.
• Design and execute community programs such as online classes, workshops, webinars, learning sessions, and offline gatherings.
• Collaborate with Sales, Marketing, and Operations/Clinic teams to create community initiatives that positively impact revenue in a seamless, non-salesy way.
• Build and manage community advocate programs (e.g., brand ambassadors or remission advocates), including incentive systems, tasks, and performance tracking.
• Monitor and analyze key community metrics (engagement, growth, retention, repeat purchase, advocacy rate) to measure program effectiveness.

3. Leadership & Community Operations

• Lead, mentor, and develop the community team (moderators, admins, event PICs, etc.).
• Oversee daily community operations to ensure all activities follow guidelines and SOPs.
• Develop short- and long-term community development plans aligned with business needs.
• Manage and plan the community activity calendar with consistent, structured execution.
• Oversee community program budgets to ensure efficient and accountable spending.
• Prepare regular reports, insights, and improvement plans based on community performance.

Must-Have Qualifications

• 24 years of experience as Community Manager / Community Lead / Customer Engagement / Event & Activation Specialist or similar roles.
• Strong understanding of community management fundamentals: engagement, moderation, nurturing, retention, and advocacy.
• Excellent interpersonal and communication skills, especially in motivating and managing large groups.
• Experience planning and executing eventsonline and offline (webinars, workshops, gatherings, roadshows, etc.).
• Proven ability to build relationships with communities, micro-influencers, organizations, and community groups.
• Ability to work cross-functionally with Sales, Marketing, Customer Service, and Operations teams.
• Leadership skills with experience managing a team and handling multiple programs simultaneously.
• Creative thinking in designing meaningful community engagement initiatives.
• Basic ability to analyze community data (engagement metrics, growth trends, conversion behavior).
• Service-oriented mindset and strong empathy.

Nice-to-Have Qualifications

• Experience in health, wellness, nutrition, or patient communities (plus point).
• Experience managing large WhatsApp/Facebook/Telegram Groups.
• Experience building ambassador or advocate programs.
• Strong public speaking or storytelling skills.
• Experience creating SOPs, community playbooks, or training modules.
• Linked networks with relevant community groups (health, religious, educational, lifestyle, etc.).

Personal Attributes

• People-oriented: confident, approachable, and sociable.
• Empathetic and patient when dealing with diverse community members.
• Proactive, energetic, and passionate about community building.
• Structured, organized, and able to adapt quickly to changing environments.
• Responsible, reliable, and able to work both independently and in teams.
• Passionate about education, health, and long-term community growth.