Marketing Strategist

We are seeking a Marketing Strategist to develop and implement strategic marketing initiatives for a healthcare services provider. The role will focus on driving brand awareness, generating leads, and optimising campaign performance across digital and offline channels.

Key Responsibilities

• Develop strategic marketing plans to increase brand visibility, engagement, and lead generation.
• Execute marketing campaigns across digital channels (SEO, SEM, paid ads, social media) and offline channels(events, ATL/BTL promotions).
• Manage and optimise the marketing budget to achieve cost efficiency and maximise ROAS.
• Track, analyse, and report on campaign performance, providing actionable insights for continuous improvement.
• Contribute to marketing materials including brochures, advertisements, social media content, and articles.
• Collaborate with the Creative team to ensure content is relevant and audience-focused.
• Maintain and update the company website and social media channels, developing content plans and analysing engagement metrics.
• Produce weekly and monthly performance reports for senior management.
• Partner with operations teams to design campaigns aligned with clinic services and customer needs.
• Ensure all promotional activities reflect the brand and service standards of the clinic.

Requirements:

• Bachelors in Marketing, Communication, Business, or Public Relations.
• 1-2 years in marketing, ideally with mix of digital & offline campaign experience.
• Has worked in healthcare, clinics, hospitals, beauty/aesthetic, retail, or F&B services.
• Comfortable managing both digital marketing performance and offline activation.
• Strong knowledge of SEO, SEM, and paid ads, but also familiar with event marketing & BTL campaigns.
• Experience in budget management and achieving measurable ROI/ROAS.
• Hands-on in managing websites & social media, including content planning and analytics.
• Able to collaborate cross-functionally (with Creative & Operations).
• Data-driven yet customer-centric, understands service-based marketing.

Apply Now and make a difference!