BRAND MANAGER - VITAMINS AND SUPPLEMENTS

Reporting to

Head: Marketing

Job Purpose

• To develop, manage and sustain a profitable, added-value brand and/or product portfolio by understanding, anticipating, creating and meeting consumer needs.
• Required Learning
• Business / Marketing Degree or IMM Diploma
• 2 - 3 years experience in marketing environment within the Vitamins, Minerals and Supplements (VMS) category as a prerequisite
• Key Job Outputs
• Brand Strategy Development formulating and implementing comprehensive strategies to enhance and promote the brands identity
• Market research and Analysis - Conducting research to understand market trends, consumer behavior, and competitor activities to make informed decisions.
• Brand Positioning: Establishing and maintaining a distinctive brand image to differentiate it from competitors in the market.
• Product Launches and Campaigns: Planning and executing effective product launches and marketing campaigns to drive brand awareness and sales.
• Collaboration with Cross-Functional Teams: Working closely with various departments, such as marketing, sales, and new product development, to ensure alignment with overall brand goals.
• Budget Management: Responsible for managing the brand budget efficiently, allocating resources to achieve maximum impact.
• Monitoring and Analysis of Key Performance Indicators (KPIs): Regularly evaluating and analyzing performance metrics to assess the effectiveness of brand strategies and initiatives.
• Brand Communication: Developing and maintaining consistent brand messaging across all communication channels to build a strong and unified brand voice.
• Customer Relationship Management (CRM): Building and maintaining strong relationships with customers, addressing concerns, and ensuring a positive consumer brand experience.
• Brand Performance Reporting: Providing regular reports on key performance indicators, market trends, and the overall health of the brand to senior management.
• Adaptability and Innovation: Staying abreast of industry trends, consumer preferences, and emerging technologies to adapt strategies and keep the brand relevant and innovative.
• Core Competencies
• Advanced skills in: Excel, PowerPoint and Word
• Strong skills in financial management, data analysis and presentation skills
• Effective cross collaboration and communication
• Critical and strategic thinking
• Adaptability and Continuous Learning
• Market research and analysis
• Results orientated
• Creative innovation
• Digital marketing knowledge
• Leadership skills specifically focused on inspiring and motivating teams
• Visionary thinking to guide brand long-term success
• Project management
• Ethical decision making
• Brand performance monitoring