Marketing and Brand Communications Manager

Job description

About the position

We are looking for a passionate and visionary Marketing & Brand Communications Lead who brings storytelling to life and approaches challenges with a value-driven mindset. This role is pivotal in shaping how Marou's unique essence is shared with the world. The ideal candidate combines creativity, strategic thinking, and a deep understanding of brand storytelling to create meaningful connections with our audience.

Responsibilities

1. Marketing Strategy Development

Develop marketing strategies that reflects Marou's identity and drives growth, ensuring every idea aligns with our mission and vision.

2. Marketing Strategy Execution

Transform strategic ideas into impactful actions by implementing multi-brand marketing efforts across:

MKT Campaigns

Social Media

Digital MKT

Product Positioning

Events & PR

Partnerships

In-store communications, POSM

Visual Merchandising

3. Project Management

Take ownership of key initiatives that define how we show up in the world

• New Store Openings: Shape the customer journey with thoughtful design, aligned experiences, and powerful brand moments.
• Seasonal Products: Elevate seasonal launches through innovative campaigns that connect with customers.
• New Product Development: Create excitement for new offerings by leading the go-to-market strategy.
  
  4. Internal Brand Communication

Collaborate with the Creative Director and Head of People to inspire and engage Marous team, ensuring the brands heartbeat is felt from within.

Ideal candidate trait

Mindset & Approach

• Value-Driven Mindset: Guided by Marous mission to create meaningful impact through every action.
• Growth Mindset: Constantly evolving, learning, and seeking better ways to achieve excellence
• Collaborative Spirit: Thrives in a team-oriented environment, embracing diverse perspectives
• Resilience: Faces challenges with determination and finds creative solutions
  
  Technical Skills
• Strong grasp of value-driven marketing tailored to the ultra-premium segment.
• Expertise in digital marketing platforms (e.g., Google Ads, Facebook Business Manager, Instagram, etc.).
• Experience designing and executing campaigns, PR strategies, and events.
• Strong understanding of product positioning and visual merchandising.
• Proven ability to juggle multiple priorities and deliver results under tight deadlines.
  
  Leadership Skills
  
• Visionary thinking with the ability to inspire and guide a team toward shared goals.
• Skilled in nurturing talent, promoting collaboration, and fostering accountability.
• Strong decision-making, blending creativity and business insights to drive impact.
  
  Experience
  
• 5+ years in marketing, preferably within retail, F&B, or premium goods sectors.
• Track record of success in crafting & implementing multi-brands marketing strategies.
• Experience collaborating across diverse teams to bring innovative ideas to life.
  
  

What we offer

• Attractive compensation package
• Opportunities for professional growth and development within a rapidly expanding company.
• Enjoy employee discounts on our award-winning chocolates and exclusive products.
• Work in an international, diverse, and inclusive environment where adventure, authenticity, integrity, fun, collaboration and innovation are at the heart of everything we do.