User Acquisition Manager

Responsibilities:

• Plan and manage User Acquisition campaigns for multiple games and/ or apps
• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
• Work closely with our Product and Creative teams to coordinate efforts and share feedback
• Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives
• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
• Lead transversal projects and coach junior team members or interns

Requirements:

• Bachelors degree and above in Marketing or related majors
• 3-5 years of related work experience in mobile application or gaming industry, with a solid background in performance marketing, ASO, paid acquisition, and influencer marketing
• Proven successful track record with ROAS strategies on mobile games and/or apps
• Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
• Youre well-versed with experimentation methodologies and processes
• Youre a hacker: youve already tried innovative organic/ viral tactics

For interested applicant, click 'apply'

EA Reg no: R1328476

EA License No: 16C8443

EA Personnel Name: Melody
EA Personnel No: R2095899