Digital Campaign Specialist

Job Summary:

We seek an experienced Digital Campaign Specialist with a strong focus on Google Ads to drive effective digital advertising strategies. The ideal candidate must have experience managing end-to-end Google Ads campaigns, ensuring optimal performance and ROI. This role requires Google Ads Certification and a proven track record of leveraging analytics, audience insights, and campaign optimization techniques to achieve business objectives. If you are passionate about digital marketing and have a data-driven approach, we invite you to join our team.

Experience: 2-5 years

Notice Period:  30 days to 60 days

Key Responsibilities:

• Develop, implement, and manage Google Ads campaigns across Search, Display, Shopping, and Video networks.
• Conduct in-depth keyword research and create compelling ad copy tailored to target audiences.
• Perform regular campaign performance analysis, generating reports and actionable insights to meet business objectives.
• Optimize campaigns for maximum ROI, including A/B testing, bid strategy adjustments, and audience targeting refinements.
• Collaborate with cross-functional teams, including marketing and content, to align campaigns with overall brand strategy.
• Stay updated on Google Ads platform updates, new features, and digital advertising trends to maintain a competitive edge.
• Monitor and manage campaign budgets effectively, ensuring alignment with allocated spends and KPIs.
• Track, analyse, and report key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.
• Work on remarketing and audience segmentation to improve retention and engagement.

Experience Required:

• Proven experience of 2-5 years managing Google Ads campaigns with demonstrable success.
• Strong analytical skills with proficiency in tools such as Google Analytics, Google Tag Manager, and Data Studio.
• Experience with conversion tracking and reporting.
• Knowledge of SEO and SEM strategies.
• Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
• Familiarity with SEO, landing page optimization, and other PPC platforms.
• Excellent verbal and written communication skills, with a knack.

Qualifications/Certifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Mandatory: Google Ads Certification (current and valid).

Skills:

• Google Ads Expertise (Search, Display, Shopping, Video)
• Google Analytics and Google Tag Manager
• Google Data Studio for reporting
• Keyword Research and Ad Copy Creation
• Campaign Optimization (A/B testing, bid strategy, targeting)
• Conversion Tracking and Analytics Setup
• Remarketing and Audience Segmentation
• Budget Management and ROI Optimization
• Strong Analytical Skills
• Collaboration and Communication
• Video editing skills
• Landing page creation, optimization, and hosting
• Problem-Solving Skills
• Basic SEO Knowledge
• Experience with Other Ad Platforms (Preferred)
• HTML/CSS Knowledge (Preferred)