Content Marketing Manager

Responsibilities:

Join a leading team that every day, all around the world, is making improvements in life possible. The

Associate Content Marketing Manager plays a leading role in developing of a content marketing strategy for a

life sciences market segment within QIAGEN. He/she collaborates with the Global Business Teams and

QIAmarketing Agency to articulate key messages and authentic narratives, and delivers high-impact, digitalfirst customer-facing marketing materials.

Develop a content marketing strategy and drive content development projects for a life sciences market

segment within QIAGEN, e.g. Sample Isolation, Automation.

Work closely with Global Business Teams and QIAmarketing Agency to define insights into the

customer mindset, the customer journey, and the content they interact with and value.

Collaborate with marketing colleagues to articulate key messages and authentic narratives, and with

subject matter experts to communicate technical information and visualize data.

Deliver high-impact, digital-first content that meets brand and campaign objectives.

Prioritize, plan and manage multiple content development projects simultaneously according to

deadlines.

Manage resources and review content produced by a network of writers, designers and media

production specialists.

Communicate effectively and ensure alignment between stakeholders.

Leverage analytics and customer insights to develop new content marketing strategies