Marketing Officer (Social Media)

1. Social Media Strategy:

Develop and implement social media strategies that align with the companys

overall marketing goals.

Create and manage social media campaigns, including paid advertising and

organic content.

2. Content Creation and Management:

Design, write, and curate engaging content for social media platforms, including

text, images, videos, and graphics.

Maintain and update social media profiles, ensuring content is current, relevant,

and engaging.

3. Community Engagement:

Monitor social media channels for customer inquiries, comments, and feedback.

Engage with the online community by responding to comments and messages,

and fostering positive interactions.

4. Analytics and Reporting:

Track and analyze social media metrics to measure the effectiveness of

campaigns and strategies.

Prepare and present reports on social media performance, including insights and

recommendations for improvement.

5. Brand Management:

Ensure consistent branding and messaging across all social media platforms.

Collaborate with the marketing team to align social media efforts with broader

marketing initiatives.

6. Trend Analysis:

Stay up-to-date with the latest social media trends, tools, and best practices.

Identify and leverage new opportunities to engage the target audience and drive

brand awareness.

7. Collaboration:

Work closely with other departments, including design, content, and customer

service, to support integrated marketing efforts.

Coordinate with influencers, partners, and external agencies as needed.