Omnichannel Digital Support

General Scope:

a) Support the Digital Team in the execution of digital campaigns for Sanofi products

across social, mobile, messaging apps, email, online media and web platforms.

Channels include but are not limited to HCP Portal, e-detailers, e-mails,

infographics, videos, Viber and related channels.

b) Act as a liaison with external vendors (creative and digital agencies) to ensure

timely and quality execution of digital campaigns.

c) Assist in the end-to-end overall management of email/push marketing calendar

and production of email campaigns from start to end including cross-functional

creative design, implementation, deployment and optimization.

d) Closely monitor campaign performance tracking and core KPIs (e.g. delivery,

opens, click-through rates, etc.) Maintain weekly dashboards reporting on KPIs.

e) Prepare content layouts for migration to new platforms with OneCRM deployment

f) Assist the Digital Team in conducting UAT and proof-reading of campaign

materials.

g) Assist in the internal routing and approval of campaign materials via 4M Platform.

h) Assist in the verification and validation of HCP Portal users.

i) Other duties and projects as assigned by the Digital Team.

2. Key Performance Indicators

a) Timely development, approval, and release of campaign materials via Digital

Channels:

1. Email Monthly

2. eDetailers Quarterly

3. Website Content As needed

b) Weekly project updates

c) Weekly release of reports

d) Database Hygiene