Head of Media Buy

Manpower Malta is seeking to recruit a Head of Media Buy to lead and develop our client's media buying function, driving customer acquisition and campaign performance across multiple brands and markets.

This is a hands-on leadership role for an experienced media buying professional with a strong background in performance marketing and black-hat or non-standard media buying, ideally within iGaming or other restricted industries.

Key Responsibilities

• Lead the media buying team, developing and executing acquisition strategies across multiple platforms and traffic sources.
• Manage and optimise campaigns across Meta, Google, YouTube, TikTok, native, push, programmatic and other channels.
• Monitor campaign performance, focusing on first-time depositors, revenue, conversion rates and acquisition costs.
• Oversee tracking, attribution, landing page performance and campaign reporting.
• Manage advertising budgets, ensuring effective spend allocation, accurate reconciliation and clear financial controls.
• Collaborate with acquisition, SEO, creative and affiliate teams to improve campaign results.

Key Requirements

• Minimum 5 years' experience in performance media buying, including proven results in black-hat or non-standard media buying.
• Experience in iGaming or other restricted verticals is essential.
• Strong hands-on knowledge of multiple advertising platforms, traffic sources and tracking technologies.
• Previous experience leading a media buying team and managing substantial advertising budgets.
• Strong analytical skills, financial discipline and a proactive approach to campaign optimisation.
• Must be based in Malta and have the right to work in Malta.

Perks

• Competitive salary based on experience.
• Performance bonus.
• Hybrid working from our Malta office.
• Health insurance, gym allowance and other benefits.