CRM Coordinator

Manpower is seeking to recruit a highly organised and detail-oriented CRM Coordinator. You will be responsible for planning, executing, and analysing marketing campaigns across casino and sports products. This role is ideal for someone with a passion for customer communication, content coordination, and data-driven marketing within the fast-paced online gambling industry.

Key Responsibilities:

• Plan, schedule, draft, and execute CRM campaigns across various channels, including email, SMS, push notifications, and onsite messaging.

• Coordinate the creation and timely delivery of CRM assets in collaboration with design and copywriting teams.

• Maintain and update the CRM campaign calendar across both casino and sports verticals.

• Ideate, build and manage automated campaigns and customer journeys to support onboarding, retention, reactivation, and VIP engagement.

• Monitor live campaigns, resolve any issues, and ensure flawless execution.

• Prepare reports and analyse campaign and overall performance to generate actionable insights.

• Ensure all CRM communications adhere to brand guidelines, tone of voice, and responsible gambling regulations.

• Foster strong working relationships with copywriters, designers, customer support agents, and other marketing stakeholders.

• Stay informed on industry trends, emerging tools, and competitor activity.

Requirements:

• Experience in a relevant CRM / marketing role, ideally within iGaming.

• Knowledge of CRM channels and tools (e.g., Optimove, Salesforce, Adobe Campaign) is preferred.

• Analytical mindset with an understanding of KPIs and campaign performance metrics.

• Basic project and process planning skills with the ability to manage multiple projects/tasks of varying complexities and meet deadlines.

• Fluency in English (fluency in German and/or other languages is a plus).

• A creative mind with extensive sports and casino knowledge.

• Strong conceptual and organisational skills with high attention to detail.

• Proactive, can-do attitude and the ability to work well under pressure.

• Effective communication skills, both written and verbal.

• Team player with the ability to collaborate across departments and functions.