Creative Strategist

Manpower Malta on behalf of our client are looking for a visionary Creative Strategist to lead our clients transition toward a social-first, AI-powered acquisition strategy. This is a pivotal role that replaces the traditional Head of Acquisition and reimagines growth through the lens of content, virality, and cultural relevance.You will oversee the entire social media strategy, working cross-functionally to align creative direction with acquisition goals, corporate objectives, and channel efficiencies. From influencer-led UGC to meme marketing, you'll architect a system of scalable, culturally embedded content designed to drive CPAs down and brand engagement up.

Key Responsibilities

• Strategy Leadership: Lead and own the end-to-end social media acquisition strategy, ensuring alignment with broader growth goals, brand vision, and financial KPIs (CPA, ROI, LTV).
• Creative Alignment & ROI Focus: Ensure all content initiatives align with cost-efficient acquisition, leveraging data to guide creative decisions.
• Platform & Audience Strategy: Build frameworks for content promotion on TikTok, Telegram, Instagram, WhatsApp, and YouTube Shorts optimizing for platform-native content formats, cultural virality, and shareability.
• AI & Automation Integration: Integrate AI-generated influencers, dynamic content testing, and automated video editing workflows to scale content creation and reduce production bottlenecks.
• Content Personalization & Conversion Design: Collaborate with tech/product teams on AI-powered landing pages, play-for-fun conversion flows, and interactive ad formats to optimize user journey from impression to deposit.
• Insight & Reporting: Monitor and report on the CPA and ROI impact of social-first campaigns, providing recommendations to iterate and scale winning formulas.
• Cross-Team Collaboration: You'll work closely with Head of Acquisition, Heads of Brands and Paid Performance Team (PPC, Paid Social)

Ideal Candidate Profile

• Bachelors degree in Marketing, Communications, or a related field (Masters degree is a plus).
• Proven experience in creative strategy, content-led growth, or social-first acquisition (ideally in gaming, betting, lifestyle, or entertainment).
• Deep understanding of platform-native creative (TikTok, Instagram Reels, Telegram, WhatsApp).
• Experience working with UGC campaigns, influencer networks, or creator economy models.
• Strong grasp of AI/automation tools for content generation, distribution, and personalization.
• Data-driven mindset ability to translate creative ideas into measurable outcomes.
• Bonus: Background in performance marketing, DTC growth, or grey market campaigns.

Why Join Us?

You'll be at the heart of a massive strategic pivot bringing something agile, viral, efficient, and future-proof to old-school acquisition. You'll have ownership, influence, and the chance to reshape how our market-leading betting and gaming brands connect with the next generation of players.