Job Role:-

• To implement in-store marketing activity and outdoor marketing activity in order to increase sales
• To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.

Job description:

Plan and allocate regional responsibilities with respect to Events, Activations and other BTL

• Maintaining the relationship with the BTL companies.
• Plan & managing the periodically Ground Activation & Promotions.
• Control events including preparation and performing Events & Exhibitions
• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
• Define key guidelines for each project/ campaign and check for adherence to the brief.
• Mystery Market visits to check and audits (quantitative & qualitative)

Requirements:

• Bachelor's degree in business, marketing or MBA in Mass Communication
• 3+ years of working experience in trade marketing, in-store communication or similar role
• Outstanding understanding of Marketing Mix
• Strategic Decision Making
• Excellent communication skills