CMO

The Chief Marketing Officer will build and scale a high performing marketing team in the US and UK, delivering a comprehensive multi-channel marketing strategy promoting Ieso’s vision of defeating mental illness. You will thrive in a start-up environment and be comfortable working independently with limited structure. You will have an extensive marketing skill set which includes digital, brand, direct marketing, customer experience, PR and social media. Ideally, you’ll have a track record of helping a business scale quickly through the design and implementation of marketing activities. As the organisational lead on strategic marketing you will provide input on where to focus the business across geographies and segments. In conjunction with the Group Chief Science & Strategy Officer you will also influence and shape the definition of product and our product offering.

Roles & Responsibilities

• Build a highly effective global marketing function across the UK and US
• Establish strategic and tactical marketing programmes across geographies and market segments to support Ieso’s overall strategic objectives.
• Build effective multi-channel marketing strategies across the pharmaceutical industry, the NHS, US healthcare and telehealth which sits within Ieso’s overall brand identity.
• Develop and improve competitive analysis and market intelligence including pricing analysis.
• Proactively spot and generate media and communications opportunities across multiple platforms to promote Ieso across its market segments and take responsibility for press and public facing media relationships.
• Take responsibility for Ieso’s website and other online presences, working with key stakeholders to ensure a consistent message.
• Design and coordinate promotional campaigns and other marketing efforts across multiple channels. Building our digital marketing presence will be particularly important.
• Build strategic partnerships with key stakeholders across Ieso and actively feed into the process of defining and prioritising our ‘product pipeline’.
• Plan and manage attendance at conference leveraging maximum exposure and influence for Ieso Digital Health
• Report to the board on all marketing, PR and communications issues.
• Define the metrics, criteria and objectives to measure the profitability of the different marketing actions.
• Manage global brand identity, messaging and all marketing assets.
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Requirements

Essential:

• BSc/BA Marketing, Communications, Business Administration or relevant field.
• Proven experience as a CMO or similar, reporting directly into the CEO
• Proven experience of working in the UK and US.
• Demonstrable experience in developing efficient strategies and business plans for all marketing areas including branding, product promotion, communications, media and subscriber engagement in an ongoing capacity.
• Long term strategic marketing with B2B, B2B2C and B2C plus working with complex customer influence chains is key.
• Substantial track record of formulating and leading commercial strategies and their implementation through various channels and functions, particularly sales.
• Solid understanding of strategic digital marketing eg consumerism, customer profiling/insights, persona types etc particularly in a direct to consumer market.
• Solid understanding of market research and data analysis methods.
• Have influenced the definition of product within a collaborative environment.
• Superior leadership skills and a clear creative flair.
• Outstanding communication (written and verbal) and interpersonal abilities.
• Ability to travel nationally and internationally. 
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Desirable

• A further degree would be desirable
• Experience in a start-up environment would be useful
• Have worked in a regulated environment for example pharma or medical and ideally also a tech environment.