Social Media and Community Manager

About Manatal

Manatal is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital.

Manatal has a global presence and is trusted by thousands of businesses in over 135 countries. Our goal is to transform the entire hiring process by making it simple, efficient, and enjoyable for recruiters, hiring managers, and candidates alike.

Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.

Mission of the Role:

As our Social Media and Community Manager, you will be the owner of Manatals brand voice and digital presence, splitting your time between defining high-level platform strategies that drive engagement within our Ideal Customer Profile (ICP) and personally executing the creation of content assets (threads, memes, videos). This is a high-impact role for a creative builder who thrives at designing channel-specific narratives and driving the hands-on production required to dominate the conversation in the Recruiting Software industry.

Responsibilities:

• Own and evolve Manatals social brand voice, ensuring consistency, distinctiveness, relevance, and business impact across all platforms, while translating market conversations and competitor strategies into actionable improvements.

• Develop and execute channel-specific strategies tailored to our ICP and key personas, specifically on LinkedIn and X, while experimenting with emerging platforms (Reddit, Substack) to expand our reach.

• Lead the hands-on creation of high-quality social content (visual posts, videos, memes, motion graphics, animatics) while building and managing a strategic social media calendar that covers product launches, content amplification, and company culture.

• Ideate, strategize, and produce creative content based on Manatals internal activities to showcase our company culture to communities.

• Own and coordinate the relationship with Podcasters and Opinion Leaders in the Human Resources and Staffing industries.

• Foster deep engagement within the extended community by personally replying to comments, DMs, and tagged posts in a timely manner, and mapping the strongest social voices in our market to ensure Manatal is visible in high-value organic conversations.

• Drive operational excellence by leveraging AI and creative tools to scale efficiency while collaborating with Content, Product Marketing, and Demand Gen functions to ensure community fits into broader campaign goals.

• Report on metrics monthly and impacts on engagement, awareness lift, and conversion influence, using data to run experiments to improve KPIs.

Ideal requirements:

• Min 4-5 years in a B2B Social Media or Community Management role, preferably in HR Tech / B2B SaaS.

• Versatile creator with a portfolio demonstrating hands-on proficiency in the creation of social copywriting and production of social media assets (visuals, short videos, animatics)

• Experience with social listening, social management (Buffer, Vista Social), light visual and video production tools (Canva, Figma, CapCut, etc.), and project management tools like ClickUp and Notion.

• Experience with AI Ops/LLM tools for content scaling (Midjourney, Gemini, Claude) is a strong plus.

• Previous experience in establishing, managing, and scaling a community; previous exposure to the Staffing or HR industries is a strong plus.

• Proven ability to partner with internal stakeholders (Content, Demand Generation, Product Marketing, Product, Sales).

• Comfortable with ambiguity, able to decompose complex content strategies into daily execution tasks with great attention to detail.