Senior Marketing Operations Manager

About Manatal

Manatal is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital.

Manatal has a global presence and is trusted by thousands of businesses in over 135 countries. Our goal is to transform the entire hiring process by making it simple, efficient, and enjoyable for recruiters, hiring managers, and candidates alike.

Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.

Mission of the Role:

As our Senior Marketing Operations Manager, you will be at the core of our marketing team's operational excellence, splitting your time between building the systems, processes, and automation that enable our marketing to scale efficiently, and personally owning and executing strategic marketing initiatives end-to-end across Product Marketing, Demand Generation, Lifecycle Marketing, Referral & Affiliation Marketing, etc. This is a high-impact role for someone who thrives at both designing structured processes and driving hands-on execution of complex marketing projects and operations in a B2B SaaS environment.

Responsibilities:

• Lead and evolve the operational infrastructure for the Marketing department, including planning, backlog, prioritization, cross-functional coordination, approvals, stakeholder communication, and execution rhythms.

• Systematize all marketing operations by centralizing intakes, outputs, auditing workflows, identifying bottlenecks, suggesting potential improvements, and implementing automation rules in ClickUp, Notion, and other tools to improve team orchestration and cross-functional collaboration.

• Build and maintain a central library of process guidelines, SOPs, and documentation for covering workflows for all marketing functions.

• Personally drive, build, and execute high-priority, end-to-end strategic marketing projects, acting as a versatile, hands-on expert across diverse B2B marketing domains (Product Marketing, Demand Generation, Lifecycle Marketing, CRO, Referral & Affiliation Marketing, etc.).

• Act as the primary problem-solver for operational frictions, personally building and deploying scalable automation, low-code, and AI solutions (Zapier, n8n, LLMs) to drive overall business and operations efficiency.

• Manage the technical health of our marketing stack with vendors, including projects related to data integrity and accuracy, platform evolutions, tracking, and compliance.

Ideal requirements:

• Minimum 5 years in a role with a proven blend of B2B Marketing and Project Management experience, preferably in a B2B SaaS / Product Led-Growth environment.

• Versatile marketer with an extensive knowledge of marketing disciplines such as Product Marketing, Paid and Organic Demand Generation, Lifecycle Marketing, Conversion Rate Optimization, Affiliation Marketing,

• Expert-level proficiency in ClickUp and/or Notion (or similar advanced PM tools like Asana, Jira, Monday), proven ability to architect, implement, and manage systems within it. PMP certification is a plus.

• Experience in scaling and optimizing existing operation systems, with a track record of auditing, re-engineering, and documenting complex workflows.

• Comfortable with ambiguity, able to decompose complex concepts into sub-tasks and processes with a great attention to detail.

• Experience with automation/low-code tools and modern marketing tech stack (e.g., Webflow, Hubspot, GA4, Dreamdata). Experience with LLMs / AI Ops is a plus.

• A strong cross-functional collaborator with a proven ability to partner with leadership (Director / VP / C-level) to successfully manage projects and implement new operational processes.

Manatal Hiring

At Manatal, we are dedicated to building an intuitive AI-powered application tracking system to streamline and transform the entire hiring and recruitment process.

We are devoted to attracting the best talent worldwide to join our team and take pride in being an equal-opportunity workplace. We are committed to equal employment opportunities regardless of religion, race, ethnicity, ancestry, national origin, gender, gender identity, sex, sexual orientation, marital or parental status, disability, age, citizenship, or other class protected by applicable law.