Brand Marketing Lead

One of the things we have going for us at Mamo is that most of us are engineers or techies — either by profession or at heart. Historically, this has served us very well; we've built a beautiful, effective, high-quality product suite that is absolutely adored by our customers.

However, like with anything else, there are always two sides to this coin. Being this passionate about product and technology usually means storytelling doesn't come naturally. We're not the loudest in the room.

Self-awareness is fantastic, which is why we're putting our hand up and recruiting someone special. Someone who can see and appreciate what we've built, experience the "Aha!" moment that our customers have, and translate it into a compelling narrative — then take that narrative and show the world what they're missing without Mamo.

What you'll do

• Define Mamo's positioning and market narrative

• Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online.

• Create and own concepts, messaging, and content across campaigns and initiatives

• Manage agencies and freelancers to produce creative assets where necessary

• Build and execute awareness-building strategies for new products

• Shape and execute the strategy that powers our brand messaging
  

What we're looking for

• 7+ years of relevant experience

• You’re creative by nature

• You're curious, and ambiguity doesn’t slow you down

• You’re not afraid to experiment with bold ideas

• You never accept the status quo and always find ways to improve

• You maintain accountability from start to finish

• You’re an excellent writer — campaign copy, slogans, social, PR, messaging guides

• You've designed and executed brand awareness campaigns

• You know how to define and articulate the value proposition and market positioning of complex B2B/tech products

• You’re comfortable running online and offline in parallel

• UAE market experience is a must

• People do their best work with you, because you come with clear context and make decisions fast
  

Why you'll love working here

• Startup environment that's big on individual responsibility and leans on process and automation.

• We're big on culture. Work with stunning, supportive product, design, and engineering teams on problems that matter.

• You will be learning and growing all of the time. From business to product to engineering, you will be learning from a world-class team that is caring, kind, and empathetic.

• Mamo has the potential for wide-reaching impact. We're taking on the challenge of bringing about a new era of financial inclusion — that means you will never be bored.