About the job Social Media Manager (US-based)
Imagine taking a brand from zero to thriving - ready to make it happen?
Join Malaberg as a Social Media Manager, where you’ll lead the launch and growth of a new skincare brand’s social media presence. You’ll develop strategies, create content, and build an engaged community, turning social channels into a key driver of brand awareness, growth and customer loyalty.
About Malaberg
Malaberg is a fast-growing direct-to-consumer (DTC) company based in the United Kingdom, creating brands in wellness, nutrition, and beauty. We’re passionate about developing high-quality products that people love and trust. Our team thrives on curiosity, creativity, and a hands-on approach, building brands that genuinely connect with customers.
What You Will Work On
Social Strategy & Execution Develop and manage the brand’s organic and paid social media strategy, focusing on Instagram and Facebook, while testing platforms like TikTok and Pinterest.
Content Creation & Management Plan, create, and schedule engaging, high-quality content that aligns with the brand’s voice, ensuring consistency across platforms.
Community Growth & Engagement Build an interactive and loyal audience by responding to comments, messages, and discussions while driving engagement.
Partnerships & Influencer Collaborations Develop social stacking strategies, securing UGC creators, influencers, and brand collaborations to amplify reach.
Performance & Growth Tracking Monitor key social media metrics (followers, engagement, reach) and use insights to optimize strategies.
Paid & Organic Social Growth Implement organic and paid tactics to scale audience reach, ensuring a balanced and effective growth approach.
Cross-Platform Distribution Maximize visibility and engagement through cross-posting, repurposing content, and leveraging partnerships.
Trend Monitoring & Innovation Stay ahead of social media trends, algorithm updates, and viral content formats, integrating them into campaigns.
Project & Community Management Oversee content calendars, scheduling, and execution, ensuring timely and cohesive social media activity.
Campaign Optimization Regularly test and refine content, partnerships, and engagement tactics based on data insights and performance analytics.
What We’re Looking For
Social Media Expertise 3+ years of experience in social media management, content creation, or digital marketing.
Content & Brand Storytelling Strong ability to create visually appealing, engaging content tailored to a luxury skincare audience.
Growth & Engagement Focus Proven success in scaling social media accounts, growing followers, and improving engagement.
Collaboration & Partnerships Experience working with influencers, creators, and UGC partnerships to expand brand presence.
Analytical & Data-Driven Ability to track, analyze, and optimize social content performance using analytics tools.
Self-starter & Problem-Solver Comfortable working independently, taking initiative, and solving challenges in a fast-paced environment
US-Based with UK Crossover Ability to work US hours with at least 3-4 hours of daily overlap with UK teams.
What’s in It for You
Own the social media presence of a new skincare brand, shaping its strategy from the ground up.
Work in a creative and data-driven environment, testing and refining new approaches to content and engagement.
Collaborate with an experienced team, including brand strategists, designers, and leadership, to bring innovative ideas to life.
Curious to learn more? Let’s connect.
This is a chance to shape a brand’s social presence from the ground up and bring your ideas to life. If this sounds like something you'd love to do, please apply with your CV and portfolio.